When buyers ask AI about Sportswear and athletic footwear, PUMA is named in 18 of 24 answers.
We put 24 real buyer questions to ChatGPT (Azure) and Google AI and read every answer. No brand is named more often.
AI has not described PUMA yet.
Read from the 18 answers that named PUMA.
Once AI starts naming you, this is where you see what it says. The full report shows what competitors are praised for.
PUMA leads. Nike is next.
Top brands named across the same 24 answers, ranked by share of answers. Average position is where each brand lands in the answer.
- 01 PUMAYou 75% #3.2
- 02 Nike 71% #1.8
- 03 Adidas 71% #2.7
- 04 ASICS 67% #5.3
- 05 Under Armour 50% #4.8
- 06 Reebok 46% #5.4
Buyers asked. AI answered. PUMA was not in it.
Two of the 6 questions where AI recommended other brands. The full report lists every one, with the answer AI gave.
We read 24 answers. You have seen two of them.
The rest stays sealed until you open the full report: every brand AI named, every answer word for word, and what to change.
4 posts we made for @puma
NayaVo makes it from the brand's own posts — its real product, palette and light. Free, nothing to fill in.
Ten posts, scored on five things.
Read from their ten most recent posts. Each one is scored out of 100 below, with what we saw behind the number.
- 01Visual identity
- 02Hook strength
- 03Format range
- 04Captions & CTAs
- 05Cadence
Where the feed is strong, and where it leaks.
Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.
A 5-colour palette held across 10 posts (consistency 0.80). Recurring marks: Bold performance metric overlays (timers), Prominent Puma cat logo placement.
Your best post earns 1.6% engagement; the median post 0.2%. The one that landed opened with “Not your usual matchday fit”.
5 images, 3 reels, 2 carousels across 10 posts.
1 of 10 captions asks the reader to do anything. 0–4 hashtags per post. 12 words on average.
0.8 posts a week between 12 Jun and 11 Sept. Less than one post a week.
Your best post earned 54× the engagement of your weakest.
Ranked by engagement rate. What each one did differently is read from the frame and the caption.
All 10 posts, by engagement rate.
One bar per post, in the order they went out. Hover a bar to see its date and rate.
“Not your usual matchday fit”, 1.6% ER.
“Queen(s) of 🏴”, 0.0% ER.
Product showcase posts average 0.6%, inspirational posts 0.1%: 9.0× apart.
What makes a post recognisably yours.
Extracted from the frames and captions, not from a brief.
Look
Centered medium shots and tight close-ups with shallow depth of field, often framed against dramatic stadium backdrops or clean industrial settings.
Voice
“Short, punchy, and highly confident. Uses minimalist sentences, direct accolades, and localized cultural hooks. Frequently incorporates emojis to punctuate statements without cluttering the text.”
Recurring marks
- 01Bold performance metric overlays (timers)
- 02Prominent Puma cat logo placement
- 03High-profile cultural icon crossovers
What the accounts competing for your audience are doing that you are not.
The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.
See everything else Nayavo doesWhen buyers ask AI about Sportswear and athletic footwear, PUMA is named in 18 of 24 answers.
PUMA leads. Nike is next.
- 01 PUMA YOU 75% #3.2
- 02 Nike 71% #1.8
- 03 Adidas 71% #2.7
- 04 ASICS 67% #5.3
- 05 Under Armour 50% #4.8
- 06 Reebok 46% #5.4
Buyers asked. AI answered. PUMA was not in it.
We read 24 answers. You have seen two.
Ten posts, scored on five things.
Visual identityPalette, layout, marks 80
A 5-colour palette held across 10 posts (consistency 0.80). Recurring marks: Bold performance metric overlays (timers), Prominent Puma cat logo placement.
Fix in full reportHook strengthBest post vs. median 15
Your best post earns 1.6% engagement; the median post 0.2%. The one that landed opened with “Not your usual matchday fit”.
Hook formulasFormat rangeReel · Carousel · Image 95
5 images, 3 reels, 2 carousels across 10 posts.
Formats to testCaptions & CTAsAsks, hashtags, length 19
1 of 10 captions asks the reader to do anything. 0–4 hashtags per post. 12 words on average.
CTA templatesCadencePosts per week 26
0.8 posts a week between 12 Jun and 11 Sept. Less than one post a week.
Best posting windowsYour best post earned 54× the engagement of your weakest.
#1 · 1.6%
Centered medium shots and tight close-ups with shallow depth of field, often framed against dramatic stadium backdrops or clean industrial settings.
“Short, punchy, and highly confident. Uses minimalist sentences, direct accolades, and localized cultural hooks. Frequently incorporates emojis to punctuate statements without cluttering the text.”