Four posts, scored on five things.
Read from their four most recent posts. Each one is scored out of 100 below, with what we saw behind the number.
- 01Visual identity
- 02Hook strength
- 03Format range
- 04Captions & CTAs
- 05Cadence
Where the feed is strong, and where it leaks.
Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.
Visual consistency 0.40 across 4 posts. Recurring marks: bold text overlays, seasonal themes.
Your best post earns 0.1% engagement; the median post 0.1%. The one that landed opened with “Nobody taught me ______ about money.”.
2 reels, 1 carousel, 1 image across 4 posts.
2 of 4 captions ask the reader to do anything. 0 hashtags per post. 18 words on average.
4.0 posts a week between 27 Oct and 3 Nov.
Your best post earned 2.4× the engagement of your weakest.
Ranked by engagement rate. What each one did differently is read from the frame and the caption.
All 4 posts, by engagement rate.
One bar per post, in the order they went out. Hover a bar to see its date and rate.
“Nobody taught me ______ about money.”, 0.1% ER.
“No spells needed to plan for retirement”, 0.0% ER.
What makes a post recognisably yours.
Extracted from the frames and captions, not from a brief.
Look
centered compositions with a focus on key visual elements such as people, text overlays, and props
Voice
“We speak directly to you, encouraging reflection and action with a friendly and professional tone.”
Recurring marks
- 01bold text overlays
- 02seasonal themes
- 03clean and professional visuals
What the accounts competing for your audience are doing that you are not.
The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.
See everything else Nayavo doesFour posts, scored on five things.
Visual identityPalette, layout, marks 40
Visual consistency 0.40 across 4 posts. Recurring marks: bold text overlays, seasonal themes.
Fix in full reportHook strengthBest post vs. median 59
Your best post earns 0.1% engagement; the median post 0.1%. The one that landed opened with “Nobody taught me ______ about money.”.
Hook formulasFormat rangeReel · Carousel · Image 96
2 reels, 1 carousel, 1 image across 4 posts.
Formats to testCaptions & CTAsAsks, hashtags, length 40
2 of 4 captions ask the reader to do anything. 0 hashtags per post. 18 words on average.
CTA templatesCadencePosts per week 84
4.0 posts a week between 27 Oct and 3 Nov.
Best posting windowsYour best post earned 2.4× the engagement of your weakest.
#1 · 0.1%
centered compositions with a focus on key visual elements such as people, text overlays, and props
“We speak directly to you, encouraging reflection and action with a friendly and professional tone.”