When buyers ask AI about investigative journalism, ProPublica is named in 6 of 6 answers.
We put 6 real buyer questions to ChatGPT and Gemini and read every answer. No brand is named more often.
The one idea AI attaches to ProPublica.
Read from the 6 answers that named ProPublica.
AI links ProPublica with this more than any other theme, and rarely credits it for systemic issue analysis. The full report shows the exact wording from each answer.
ProPublica leads. American Journalism Project is next.
Top brands named across the same 6 answers, ranked by share of answers. Average position is where each brand lands in the answer.
- 01 ProPublicaYou 100% #1.0
- 02 American Journalism Project 33% #5.0
- 03 Institute for Nonprofit News 33% #5.0
- 04 KFF Health News 17% #2.0
- 05 Project On Government Oversight 17% #2.0
- 06 Reveal 17% #2.0
ProPublica loses most when buyers are asking which brand to buy.
All 6 answers, grouped by what the buyer was trying to do. The full report shows which gaps to close first, and how.
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Asking which brand to buy2 of 2
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Shopping for a specific need1 of 1
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Deciding what to look for1 of 1
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Comparing brands1 of 1
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Asking for someone like them1 of 1
recommending others
- Which of the 0 websites to get ProPublica onto first
- The questions to win, in the order to win them
- What to publish on ProPublica's own site and Instagram
We read 6 answers. You have seen 0 of them.
The rest stays sealed until you open the full report: every brand AI named, every answer word for word, and what to change.
Seven posts, scored on five things.
Read from their seven most recent posts. Each one is scored out of 100 below, with what we saw behind the number.
- 01Visual identity
- 02Hook strength
- 03Format range
- 04Captions & CTAs
- 05Cadence
Where the feed is strong, and where it leaks.
Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.
A 6-colour palette held across 7 posts (consistency 0.53). Recurring marks: consistent use of text overlays, high-quality visuals.
Your best post earns 1.7% engagement; the median post 0.8%. The one that landed opened with “Lorraine Eiler stood in the blazing August sun, surrounded by reporters, to offer a warning.”.
3 reels, 2 carousels across 5 posts. images untested.
3 of 5 captions ask the reader to do anything. 0 hashtags per post. 122 words on average.
5.0 posts a week between 31 Oct and 6 Nov. A daily rhythm, sustained. Reach is the constraint, not output.
Your best post earned 99× the engagement of your weakest.
Ranked by engagement rate. What each one did differently is read from the frame and the caption.
All 5 posts, by engagement rate.
One bar per post, in the order they went out. Hover a bar to see its date and rate.
“Lorraine Eiler stood in the blazing August sun, surrounded …”, 1.7% ER.
“The hand behind Trump's election agenda”, 0.0% ER.
What makes a post recognisably yours.
Extracted from the frames and captions, not from a brief.
Look
Centered compositions with a focus on individuals or groups, often accompanied by text overlays.
Voice
“ProPublica's captions are concise, professional, and fact-driven, often presenting bold claims or key findings in a neutral yet compelling tone.”
Recurring marks
- 01consistent use of text overlays
- 02high-quality visuals
- 03focus on individuals and impactful narratives
What the accounts competing for your audience are doing that you are not.
The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.
See everything else Nayavo doesWhen buyers ask AI about investigative journalism, ProPublica is named in 6 of 6 answers.
ProPublica leads. American Journalism Project is next.
- 01 ProPublica YOU 100% #1.0
- 02 American Journalism Project 33% #5.0
- 03 Institute for Nonprofit News 33% #5.0
- 04 KFF Health News 17% #2.0
- 05 Project On Government Oversight 17% #2.0
- 06 Reveal 17% #2.0
Every kind of question, and how often AI named you.
- Asking which brand to buy2 of 2
- Shopping for a specific need1 of 1
- Deciding what to look for1 of 1
- Comparing brands1 of 1
- Asking for someone like them1 of 1
We read 6 answers. You have seen no.
Seven posts, scored on five things.
Visual identityPalette, layout, marks 53
A 6-colour palette held across 7 posts (consistency 0.53). Recurring marks: consistent use of text overlays, high-quality visuals.
Fix in full reportHook strengthBest post vs. median 47
Your best post earns 1.7% engagement; the median post 0.8%. The one that landed opened with “Lorraine Eiler stood in the blazing August sun, surrounded by reporters, to offer a warning.”.
Hook formulasFormat rangeReel · Carousel · Image 69
3 reels, 2 carousels across 5 posts. images untested.
Formats to testCaptions & CTAsAsks, hashtags, length 46
3 of 5 captions ask the reader to do anything. 0 hashtags per post. 122 words on average.
CTA templatesCadencePosts per week 95
5.0 posts a week between 31 Oct and 6 Nov. A daily rhythm, sustained. Reach is the constraint, not output.
Best posting windowsYour best post earned 99× the engagement of your weakest.
#1 · 1.7%
Centered compositions with a focus on individuals or groups, often accompanied by text overlays.
“ProPublica's captions are concise, professional, and fact-driven, often presenting bold claims or key findings in a neutral yet compelling tone.”