When buyers ask AI about insurance services, Progressive Insurance is named in 4 of 6 answers.
We put 6 real buyer questions to ChatGPT and Gemini and read every answer. No brand is named more often.
The one idea AI attaches to Progressive Insurance.
Read from the 4 answers that named Progressive Insurance.
AI links Progressive Insurance with this more than any other theme, and rarely credits it for usage-based pricing. The full report shows the exact wording from each answer.
Progressive Insurance leads. USAA is next.
Top brands named across the same 6 answers, ranked by share of answers. Average position is where each brand lands in the answer.
- 01 Progressive InsuranceYou 67% #3.5
- 02 USAA 67% #2.8
- 03 State Farm 67% #3.5
- 04 Travelers 67% #4.2
- 05 Amica 33% #2.0
- 06 GEICO 33% #2.0
Buyers asked. AI answered. Progressive Insurance was not in it.
Two of the 2 questions where AI recommended other brands. The full report lists every one, with the answer AI gave.
Progressive Insurance loses most when buyers are shopping for a specific need.
All 6 answers, grouped by what the buyer was trying to do. The full report shows which gaps to close first, and how.
-
Shopping for a specific need0 of 1
-
Asking which brand to buy1 of 2
-
Deciding what to look for1 of 1
-
Comparing brands1 of 1
-
Asking for someone like them1 of 1
recommending others
- Which of the 15 websites to get Progressive Insurance onto first
- The questions to win, in the order to win them
- What to publish on Progressive Insurance's own site and Instagram
We read 6 answers. You have seen two of them.
The rest stays sealed until you open the full report: every brand AI named, every answer word for word, and what to change.
Seven posts, scored on five things.
Read from their seven most recent posts. Each one is scored out of 100 below, with what we saw behind the number.
- 01Visual identity
- 02Hook strength
- 03Format range
- 04Captions & CTAs
- 05Cadence
Where the feed is strong, and where it leaks.
Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.
A 6-colour palette held across 7 posts (consistency 0.46). Recurring marks: vibrant color palette, bold text overlays.
Your best post earns 0.2% engagement; the median post 0.1%. The one that landed opened with “playful interaction”.
4 reels, 1 image across 5 posts. carousels untested.
2 of 5 captions ask the reader to do anything. 0–3 hashtags per post. 10 words on average.
6.1 posts a week between 30 Oct and 5 Nov. A daily rhythm, sustained. Reach is the constraint, not output.
Your best post earned 3.7× the engagement of your weakest.
Ranked by engagement rate. What each one did differently is read from the frame and the caption.
All 5 posts, by engagement rate.
One bar per post, in the order they went out. Hover a bar to see its date and rate.
“playful interaction”, 0.2% ER.
“RAID! text overlay”, 0.1% ER.
What makes a post recognisably yours.
Extracted from the frames and captions, not from a brief.
Look
Centered compositions with a focus on key subjects and text overlays.
Voice
“Playful and relatable, often using humor and direct engagement to connect with the audience.”
Recurring marks
- 01vibrant color palette
- 02bold text overlays
- 03relatable humor
What the accounts competing for your audience are doing that you are not.
The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.
See everything else Nayavo doesWhen buyers ask AI about insurance services, Progressive Insurance is named in 4 of 6 answers.
Progressive Insurance leads. USAA is next.
- 01 Progressive Insurance YOU 67% #3.5
- 02 USAA 67% #2.8
- 03 State Farm 67% #3.5
- 04 Travelers 67% #4.2
- 05 Amica 33% #2.0
- 06 GEICO 33% #2.0
Buyers asked. AI answered. Progressive Insurance was not in it.
Every kind of question, and how often AI named you.
- Shopping for a specific need0 of 1
- Asking which brand to buy1 of 2
- Deciding what to look for1 of 1
- Comparing brands1 of 1
- Asking for someone like them1 of 1
We read 6 answers. You have seen two.
Seven posts, scored on five things.
Visual identityPalette, layout, marks 46
A 6-colour palette held across 7 posts (consistency 0.46). Recurring marks: vibrant color palette, bold text overlays.
Fix in full reportHook strengthBest post vs. median 41
Your best post earns 0.2% engagement; the median post 0.1%. The one that landed opened with “playful interaction”.
Hook formulasFormat rangeReel · Carousel · Image 56
4 reels, 1 image across 5 posts. carousels untested.
Formats to testCaptions & CTAsAsks, hashtags, length 42
2 of 5 captions ask the reader to do anything. 0–3 hashtags per post. 10 words on average.
CTA templatesCadencePosts per week 95
6.1 posts a week between 30 Oct and 5 Nov. A daily rhythm, sustained. Reach is the constraint, not output.
Best posting windowsYour best post earned 3.7× the engagement of your weakest.
#1 · 0.2%
Centered compositions with a focus on key subjects and text overlays.
“Playful and relatable, often using humor and direct engagement to connect with the audience.”