When buyers ask AI about Professional photography lighting equipment, Profoto is named in 3 of 6 answers.
We put 6 real buyer questions to ChatGPT and Gemini and read every answer. Godox and Digitek are named more often.
AI names Profoto in 3 answers, but ties it to no single idea yet.
Read from the 3 answers that named Profoto.
Once AI starts naming you, this is where you see what it says. The full report shows what competitors are praised for.
Profoto is third. Godox is named almost twice as often.
Top brands named across the same 6 answers, ranked by share of answers. Average position is where each brand lands in the answer.
- 01 Godox 100% #1.3
- 02 Digitek 67% #3.8
- 03 ProfotoYou 50% #4.7
- 04 Aputure 50% #2.0
- 05 Neewer 50% #3.0
- 06 HIFFIN 50% #4.3
Buyers asked. AI answered. Profoto was not in it.
Two of the 3 questions where AI recommended other brands. The full report lists every one, with the answer AI gave.
Profoto loses most when buyers are shopping for a specific need.
All 6 answers, grouped by what the buyer was trying to do. The full report shows which gaps to close first, and how.
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Shopping for a specific need0 of 1
-
Asking for someone like them0 of 1
-
Asking which brand to buy1 of 2
-
Deciding what to look for1 of 1
-
Comparing brands1 of 1
recommending others
- Which of the 15 websites to get Profoto onto first
- The questions to win, in the order to win them
- What to publish on Profoto's own site and Instagram
We read 6 answers. You have seen two of them.
The rest stays sealed until you open the full report: every brand AI named, every answer word for word, and what to change.
Seven posts, scored on four things.
Read from their seven most recent posts. Each one is scored out of 100 below, with what we saw behind the number.
- 01Hook strength
- 02Format range
- 03Captions & CTAs
- 04Cadence
Where the feed is strong, and where it leaks.
Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.
Your best post earns 0.4% engagement; the median post 0.0%. The one that landed opened with “Fine art photographer julia_fullertonbatten is celebrated for her cinematic storytelling and masterful use of light.”.
3 carousels, 2 reels across 5 posts. images untested.
4 of 5 captions ask the reader to do anything. 0 hashtags per post. 43 words on average.
16.5 posts a week between 29 Oct and 31 Oct. A daily rhythm, sustained. Reach is the constraint, not output.
Your best post earned 35× the engagement of your weakest.
Ranked by engagement rate. What each one did differently is read from the frame and the caption.
All 5 posts, by engagement rate.
One bar per post, in the order they went out. Hover a bar to see its date and rate.
“Fine art photographer julia_fullertonbatten is celebrated f…”, 0.4% ER.
“Watch how Barber and Maurice of abdmstudio shape their light”, 0.0% ER.
What makes a post recognisably yours.
Extracted from the frames and captions, not from a brief.
Look
Clean and focused compositions with minimal distractions
Voice
“Professional, confident, and focused on showcasing expertise and product excellence.”
Recurring marks
- 01Cinematic storytelling
- 02Focus on light shaping
- 03Professional tone
What the accounts competing for your audience are doing that you are not.
The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.
See everything else Nayavo doesWhen buyers ask AI about Professional photography lighting equipment, Profoto is named in 3 of 6 answers.
Profoto is third. Godox is named almost twice as often.
- 01 Godox 100% #1.3
- 02 Digitek 67% #3.8
- 03 Profoto YOU 50% #4.7
- 04 Aputure 50% #2.0
- 05 Neewer 50% #3.0
- 06 HIFFIN 50% #4.3
Buyers asked. AI answered. Profoto was not in it.
Every kind of question, and how often AI named you.
- Shopping for a specific need0 of 1
- Asking for someone like them0 of 1
- Asking which brand to buy1 of 2
- Deciding what to look for1 of 1
- Comparing brands1 of 1
We read 6 answers. You have seen two.
Seven posts, scored on four things.
Hook strengthBest post vs. median 7
Your best post earns 0.4% engagement; the median post 0.0%. The one that landed opened with “Fine art photographer julia_fullertonbatten is celebrated for her cinematic storytelling and masterful use of light.”.
Hook formulasFormat rangeReel · Carousel · Image 69
3 carousels, 2 reels across 5 posts. images untested.
Formats to testCaptions & CTAsAsks, hashtags, length 58
4 of 5 captions ask the reader to do anything. 0 hashtags per post. 43 words on average.
CTA templatesCadencePosts per week 95
16.5 posts a week between 29 Oct and 31 Oct. A daily rhythm, sustained. Reach is the constraint, not output.
Best posting windowsYour best post earned 35× the engagement of your weakest.
#1 · 0.4%
Clean and focused compositions with minimal distractions
“Professional, confident, and focused on showcasing expertise and product excellence.”