Ten posts, scored on five things.
Read from their ten most recent posts. Each one is scored out of 100 below, with what we saw behind the number.
- 01Visual identity
- 02Hook strength
- 03Format range
- 04Captions & CTAs
- 05Cadence
Where the feed is strong, and where it leaks.
Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.
A 4-colour palette held across 10 posts (consistency 0.85). Recurring marks: bold red color blocking, split-screen executive portraits.
Your best post earns 7.1% engagement; the median post 1.7%. The one that landed opened with “There's something special about being in a workplace where your growth is championed...”.
5 carousels, 3 reels, 2 images across 10 posts.
4 of 10 captions ask the reader to do anything. 0–4 hashtags per post. 120 words on average.
2.5 posts a week between 30 Jul and 27 Aug.
Your best post earned 20× the engagement of your weakest.
Ranked by engagement rate. What each one did differently is read from the frame and the caption.
All 10 posts, by engagement rate.
One bar per post, in the order they went out. Hover a bar to see its date and rate.
“There's something special about being in a workplace where …”, 7.1% ER.
“開催まであと1日。 (1 day to go.)”, 0.3% ER.
Behind the scenes posts average 4.3%, promotional posts 0.8%: 5.3× apart.
What makes a post recognisably yours.
Extracted from the frames and captions, not from a brief.
Look
Symmetrical, grid-based layouts featuring centered focal graphics or split-screen executive portraits with clean, structured margins.
Voice
“Authoritative yet warm, corporate storytelling. Frequently uses bilingual Japanese and English structures for regional events, and first-person plural ('we', 'our') to emphasize community and collaboration.”
Recurring marks
- 01bold red color blocking
- 02split-screen executive portraits
- 03Sumi-e style bridge illustrations for Japan events
- 04consistent top-right or bottom-right logo placement
What the accounts competing for your audience are doing that you are not.
The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.
See everything else Nayavo doesTen posts, scored on five things.
Visual identityPalette, layout, marks 85
A 4-colour palette held across 10 posts (consistency 0.85). Recurring marks: bold red color blocking, split-screen executive portraits.
Fix in full reportHook strengthBest post vs. median 24
Your best post earns 7.1% engagement; the median post 1.7%. The one that landed opened with “There's something special about being in a workplace where your growth is championed...”.
Hook formulasFormat rangeReel · Carousel · Image 95
5 carousels, 3 reels, 2 images across 10 posts.
Formats to testCaptions & CTAsAsks, hashtags, length 45
4 of 10 captions ask the reader to do anything. 0–4 hashtags per post. 120 words on average.
CTA templatesCadencePosts per week 57
2.5 posts a week between 30 Jul and 27 Aug.
Best posting windowsYour best post earned 20× the engagement of your weakest.
#1 · 7.1%
Symmetrical, grid-based layouts featuring centered focal graphics or split-screen executive portraits with clean, structured margins.
“Authoritative yet warm, corporate storytelling. Frequently uses bilingual Japanese and English structures for regional events, and first-person plural ('we', 'our') to emphasize community and collaboration.”