Seven posts, scored on five things.
Read from their seven most recent posts. Each one is scored out of 100 below, with what we saw behind the number.
- 01Visual identity
- 02Hook strength
- 03Format range
- 04Captions & CTAs
- 05Cadence
Where the feed is strong, and where it leaks.
Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.
A 6-colour palette held across 7 posts (consistency 0.17). Recurring marks: in-house printing, Buy 1 Get 1 Free promotions.
Your best post earns 0.2% engagement; the median post 0.1%.
5 of 5 posts are reels. carousels and images untested.
2 of 5 captions ask the reader to do anything. 5–19 hashtags per post. 102 words on average.
1.0 posts a week between 27 Sept and 1 Nov. Less than one post a week.
Your best post earned 3.0× the engagement of your weakest.
Ranked by engagement rate. What each one did differently is read from the frame and the caption.
All 5 posts, by engagement rate.
One bar per post, in the order they went out. Hover a bar to see its date and rate.
“text overlays”, 0.1% ER.
What makes a post recognisably yours.
Extracted from the frames and captions, not from a brief.
Look
Voice
“brand”
Recurring marks
- 01in-house printing
- 02Buy 1 Get 1 Free promotions
- 03promotional overlays on product images
What the accounts competing for your audience are doing that you are not.
The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.
See everything else Nayavo doesSeven posts, scored on five things.
Visual identityPalette, layout, marks 17
A 6-colour palette held across 7 posts (consistency 0.17). Recurring marks: in-house printing, Buy 1 Get 1 Free promotions.
Fix in full reportHook strengthBest post vs. median 67
Your best post earns 0.2% engagement; the median post 0.1%.
Hook formulasFormat rangeReel · Carousel · Image 20
5 of 5 posts are reels. carousels and images untested.
Formats to testCaptions & CTAsAsks, hashtags, length 64
2 of 5 captions ask the reader to do anything. 5–19 hashtags per post. 102 words on average.
CTA templatesCadencePosts per week 30
1.0 posts a week between 27 Sept and 1 Nov. Less than one post a week.
Best posting windowsYour best post earned 3.0× the engagement of your weakest.
#1 · 0.2%
“brand”