Eight posts, scored on five things.
Read from their eight most recent posts. Each one is scored out of 100 below, with what we saw behind the number.
- 01Visual identity
- 02Hook strength
- 03Format range
- 04Captions & CTAs
- 05Cadence
Where the feed is strong, and where it leaks.
Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.
A 6-colour palette held across 8 posts (consistency 0.27). Recurring marks: text overlays on screen, bold typography for overlays.
Your best post earns 0.0% engagement; the median post 0.0%. The one that landed opened with “Alexa was 33, sitting through her first chemo session, and couldn't find a single breast cancer shirt she'd actually want to wear.”.
4 reels, 1 carousel across 5 posts. images untested.
3 of 5 captions ask the reader to do anything. 0 hashtags per post. 32 words on average.
5.0 posts a week between 27 Oct and 3 Nov.
Your best post earned 16× the engagement of your weakest.
Ranked by engagement rate. What each one did differently is read from the frame and the caption.
All 5 posts, by engagement rate.
One bar per post, in the order they went out. Hover a bar to see its date and rate.
“Alexa was 33, sitting through her first chemo session, and …”, 0.0% ER.
“text overlays”, 0.0% ER.
What makes a post recognisably yours.
Extracted from the frames and captions, not from a brief.
Voice
Recurring marks
- 01text overlays on screen
- 02bold typography for overlays
- 03text overlays in red on video
- 04face-to-camera speaking head
- 05strong, practical production demonstrations
What the accounts competing for your audience are doing that you are not.
The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.
See everything else Nayavo doesEight posts, scored on five things.
Visual identityPalette, layout, marks 27
A 6-colour palette held across 8 posts (consistency 0.27). Recurring marks: text overlays on screen, bold typography for overlays.
Fix in full reportHook strengthBest post vs. median 50
Your best post earns 0.0% engagement; the median post 0.0%. The one that landed opened with “Alexa was 33, sitting through her first chemo session, and couldn't find a single breast cancer shirt she'd actually want to wear.”.
Hook formulasFormat rangeReel · Carousel · Image 56
4 reels, 1 carousel across 5 posts. images untested.
Formats to testCaptions & CTAsAsks, hashtags, length 46
3 of 5 captions ask the reader to do anything. 0 hashtags per post. 32 words on average.
CTA templatesCadencePosts per week 95
5.0 posts a week between 27 Oct and 3 Nov.
Best posting windowsYour best post earned 16× the engagement of your weakest.
#1 · 0.0%
