Read from their seven most recent posts. Each one is scored out of 100 below, with what we saw behind the number.
Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.
A 6-colour palette held across 7 posts (consistency 0.38). Recurring marks: event banner naming the occasion and the guest, formal folded-hands posture.
Your best post earns 0.8% engagement; the median post 0.7%. The one that landed opened with “राष्ट्रपति श्रीमती द्रौपदी मुर्मु हरियाणा के कुरुक्षेत्र स्थित गुरुकुल में स्वामी श्रद्धानंद जी के बलिदान शताब्दी समारोह में शामिल हुईं।”.
5 of 5 posts are reels. carousels and images untested.
0 of 5 captions ask the reader to do anything. 0 hashtags per post. 23 words on average.
6.6 posts a week between 1 Nov and 6 Nov. A daily rhythm, sustained. Reach is the constraint, not output.
Ranked by engagement rate. What each one did differently is read from the frame and the caption.



One bar per post, in the order they went out. Hover a bar to see its date and rate.
“राष्ट्रपति श्रीमती द्रौपदी मुर्मु हरियाणा के कुरुक्षेत्र स्…”, 0.8% ER.
“राष्ट्रपति द्रौपदी मुर्मु महाराष्ट्र के नासिक में सिंहस्थ म…”, 0.5% ER.
Extracted from the frames and captions, not from a brief.
Formal wide frames that place the President at the centre of an official tableau, with dignitaries or guards flanking her.
“A plain, formal official-notice voice that names the President in the third person and states who, what and where in a single sentence, with no emoji or call to action.”
The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.
See everything else Nayavo doesA 6-colour palette held across 7 posts (consistency 0.38). Recurring marks: event banner naming the occasion and the guest, formal folded-hands posture.
Fix in full reportYour best post earns 0.8% engagement; the median post 0.7%. The one that landed opened with “राष्ट्रपति श्रीमती द्रौपदी मुर्मु हरियाणा के कुरुक्षेत्र स्थित गुरुकुल में स्वामी श्रद्धानंद जी के बलिदान शताब्दी समारोह में शामिल हुईं।”.
Hook formulas5 of 5 posts are reels. carousels and images untested.
Formats to test0 of 5 captions ask the reader to do anything. 0 hashtags per post. 23 words on average.
CTA templates6.6 posts a week between 1 Nov and 6 Nov. A daily rhythm, sustained. Reach is the constraint, not output.
Best posting windowsFormal wide frames that place the President at the centre of an official tableau, with dignitaries or guards flanking her.
“A plain, formal official-notice voice that names the President in the third person and states who, what and where in a single sentence, with no emoji or call to action.”