Ten posts, scored on five things.
Read from their ten most recent posts. Each one is scored out of 100 below, with what we saw behind the number.
- 01Visual identity
- 02Hook strength
- 03Format range
- 04Captions & CTAs
- 05Cadence
Where the feed is strong, and where it leaks.
Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.
A 5-colour palette held across 10 posts (consistency 0.85). Recurring marks: Layered customer testimonial cards over product photos, High-contrast product colors against natural backdrops.
Your best post earns 0.3% engagement; the median post 0.1%. The one that landed opened with “Kun hämärä laskeutuu ja ilma viilenee, on aika sytyttää tuli.”.
9 images, 1 carousel across 10 posts. reels untested.
10 of 10 captions ask the reader to do anything. 0–9 hashtags per post. 65 words on average.
0.7 posts a week between 14 May and 16 Aug. Less than one post a week.
Your best posts, ranked by engagement rate.
Ranked by engagement rate. What each one did differently is read from the frame and the caption.
All 10 posts, by engagement rate.
One bar per post, in the order they went out. Hover a bar to see its date and rate.
“Kun hämärä laskeutuu ja ilma viilenee, on aika sytyttää tul…”, 0.3% ER.
“Pohjola Motorsin akkukäyttöisessä lehtipuhaltimessa riittää…”, 0.0% ER.
Product showcase posts average 0.2%, promotional posts 0.1%: 1.8× apart.
What makes a post recognisably yours.
Extracted from the frames and captions, not from a brief.
Look
Products are centered in real-life environments, often balanced by natural background elements like lakes, yards, or minimalist walls.
Voice
“Friendly, casual, and highly practical Finnish voice. Often starts with an attention-grabbing, relatable hook or seasonal greeting, followed by structured, benefit-driven bullet points with emojis, and ends with a direct product link and clear pricing.”
Recurring marks
- 01Layered customer testimonial cards over product photos
- 02High-contrast product colors against natural backdrops
- 03Cozy Scandinavian 'hygge' styling
What the accounts competing for your audience are doing that you are not.
The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.
See everything else Nayavo doesTen posts, scored on five things.
Visual identityPalette, layout, marks 85
A 5-colour palette held across 10 posts (consistency 0.85). Recurring marks: Layered customer testimonial cards over product photos, High-contrast product colors against natural backdrops.
Fix in full reportHook strengthBest post vs. median 50
Your best post earns 0.3% engagement; the median post 0.1%. The one that landed opened with “Kun hämärä laskeutuu ja ilma viilenee, on aika sytyttää tuli.”.
Hook formulasFormat rangeReel · Carousel · Image 44
9 images, 1 carousel across 10 posts. reels untested.
Formats to testCaptions & CTAsAsks, hashtags, length 100
10 of 10 captions ask the reader to do anything. 0–9 hashtags per post. 65 words on average.
CTA templatesCadencePosts per week 25
0.7 posts a week between 14 May and 16 Aug. Less than one post a week.
Best posting windowsYour best posts, ranked by engagement rate.
#1 · 0.3%
Products are centered in real-life environments, often balanced by natural background elements like lakes, yards, or minimalist walls.
“Friendly, casual, and highly practical Finnish voice. Often starts with an attention-grabbing, relatable hook or seasonal greeting, followed by structured, benefit-driven bullet points with emojis, and ends with a direct product link and clear pricing.”