When buyers ask AI about political news and analysis, POLITICO is named in 1 of 6 answers.
We put 6 real buyer questions to ChatGPT and Gemini and read every answer. No brand is named more often.
AI names POLITICO in 1 answer, but ties it to no single idea yet.
Read from the 1 answers that named POLITICO.
Once AI starts naming you, this is where you see what it says. The full report shows what competitors are praised for.
POLITICO leads. BillTrack50 is next.
Top brands named across the same 6 answers, ranked by share of answers. Average position is where each brand lands in the answer.
- 01 POLITICOYou 17% #4.0
- 02 BillTrack50 17% #1.0
- 03 Brookings Institution 17% #1.0
- 04 Silver Bulletin 17% #1.0
- 05 The Washington Post 17% #1.0
- 06 CNN 17% #2.0
Buyers asked. AI answered. POLITICO was not in it.
Two of the 5 questions where AI recommended other brands. The full report lists every one, with the answer AI gave.
POLITICO loses most when buyers are shopping for a specific need.
All 6 answers, grouped by what the buyer was trying to do. The full report shows which gaps to close first, and how.
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Shopping for a specific need0 of 1
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Deciding what to look for0 of 1
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Comparing brands0 of 1
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Asking for someone like them0 of 1
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Asking which brand to buy1 of 2
recommending others
- Which of the 28 websites to get POLITICO onto first
- The questions to win, in the order to win them
- What to publish on POLITICO's own site and Instagram
We read 6 answers. You have seen two of them.
The rest stays sealed until you open the full report: every brand AI named, every answer word for word, and what to change.
Eight posts, scored on five things.
Read from their eight most recent posts. Each one is scored out of 100 below, with what we saw behind the number.
- 01Visual identity
- 02Hook strength
- 03Format range
- 04Captions & CTAs
- 05Cadence
Where the feed is strong, and where it leaks.
Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.
A 6-colour palette held across 8 posts (consistency 0.50). Recurring marks: text overlays with bold claims, professional visuals.
Your best post earns 0.1% engagement; the median post 0.0%. The one that landed opened with “BREAKING: Trump announced that chief of staff Susie Wiles is leaving her post and will be replaced by Stephen Miller.”.
3 reels, 2 images across 5 posts. carousels untested.
4 of 5 captions ask the reader to do anything. 0 hashtags per post. 58 words on average.
35.0 posts a week between 6 Nov and 6 Nov. A daily rhythm, sustained. Reach is the constraint, not output.
Your best post earned 3.0× the engagement of your weakest.
Ranked by engagement rate. What each one did differently is read from the frame and the caption.
All 5 posts, by engagement rate.
One bar per post, in the order they went out. Hover a bar to see its date and rate.
“BREAKING: Trump announced that chief of staff Susie Wiles i…”, 0.1% ER.
“Bold claim about Texas being on the presidential map”, 0.0% ER.
What makes a post recognisably yours.
Extracted from the frames and captions, not from a brief.
Look
Centered compositions with a focus on individuals, occasional use of split-screen for interviews.
Voice
“Professional and authoritative, focusing on delivering clear and concise political insights with a neutral tone.”
Recurring marks
- 01text overlays with bold claims
- 02professional visuals
- 03focus on political figures
What the accounts competing for your audience are doing that you are not.
The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.
See everything else Nayavo doesWhen buyers ask AI about political news and analysis, POLITICO is named in 1 of 6 answers.
POLITICO leads. BillTrack50 is next.
- 01 POLITICO YOU 17% #4.0
- 02 BillTrack50 17% #1.0
- 03 Brookings Institution 17% #1.0
- 04 Silver Bulletin 17% #1.0
- 05 The Washington Post 17% #1.0
- 06 CNN 17% #2.0
Buyers asked. AI answered. POLITICO was not in it.
Every kind of question, and how often AI named you.
- Shopping for a specific need0 of 1
- Deciding what to look for0 of 1
- Comparing brands0 of 1
- Asking for someone like them0 of 1
- Asking which brand to buy1 of 2
We read 6 answers. You have seen two.
Eight posts, scored on five things.
Visual identityPalette, layout, marks 50
A 6-colour palette held across 8 posts (consistency 0.50). Recurring marks: text overlays with bold claims, professional visuals.
Fix in full reportHook strengthBest post vs. median 40
Your best post earns 0.1% engagement; the median post 0.0%. The one that landed opened with “BREAKING: Trump announced that chief of staff Susie Wiles is leaving her post and will be replaced by Stephen Miller.”.
Hook formulasFormat rangeReel · Carousel · Image 69
3 reels, 2 images across 5 posts. carousels untested.
Formats to testCaptions & CTAsAsks, hashtags, length 58
4 of 5 captions ask the reader to do anything. 0 hashtags per post. 58 words on average.
CTA templatesCadencePosts per week 95
35.0 posts a week between 6 Nov and 6 Nov. A daily rhythm, sustained. Reach is the constraint, not output.
Best posting windowsYour best post earned 3.0× the engagement of your weakest.
#1 · 0.1%
Centered compositions with a focus on individuals, occasional use of split-screen for interviews.
“Professional and authoritative, focusing on delivering clear and concise political insights with a neutral tone.”