When buyers ask AI about podcast listening apps, Pocket Casts is named in 5 of 6 answers.
We put 6 real buyer questions to Claude and read every answer. Spotify and Apple Podcasts are named more often.
The one idea AI attaches to Pocket Casts.
Read from the 5 answers that named Pocket Casts.
AI links Pocket Casts with this more than any other theme, and rarely credits it for organised library. The full report shows the exact wording from each answer.
Pocket Casts is third.
Top brands named across the same 6 answers, ranked by share of answers. Average position is where each brand lands in the answer.
- 01 Spotify 100% #1.3
- 02 Apple Podcasts 100% #1.8
- 03 Pocket CastsYou 83% #2.8
- 04 YouTube 17% #3.0
Buyers asked. AI answered. Pocket Casts was not in it.
One of the 1 questions where AI recommended other brands. The full report lists every one, with the answer AI gave.
Pocket Casts loses most when buyers are comparing brands.
All 6 answers, grouped by what the buyer was trying to do. The full report shows which gaps to close first, and how.
-
Comparing brands0 of 1
-
Asking which brand to buy2 of 2
-
Shopping for a specific need1 of 1
-
Asking for someone like them1 of 1
-
Deciding what to look for1 of 1
recommending others
- Which of the 0 websites to get Pocket Casts onto first
- The questions to win, in the order to win them
- What to publish on Pocket Casts's own site and Instagram
We read 6 answers. You have seen one of them.
The rest stays sealed until you open the full report: every brand AI named, every answer word for word, and what to change.
Seven posts, scored on five things.
Read from their seven most recent posts. Each one is scored out of 100 below, with what we saw behind the number.
- 01Visual identity
- 02Hook strength
- 03Format range
- 04Captions & CTAs
- 05Cadence
Where the feed is strong, and where it leaks.
Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.
A 6-colour palette held across 7 posts (consistency 0.33). Recurring marks: a circular badge or headshot as the hero over a podcast cover grid, a label card such as GUEST CURATOR or NETWORK HIGHLIGHT.
Your best post earns 0.2% engagement; the median post 0.1%. The one that landed opened with “Never scrub back to catch a name again.”.
4 images, 1 reel across 5 posts. carousels untested.
5 of 5 captions ask the reader to do anything. 0 hashtags per post. 43 words on average.
0.1 posts a week between 3 Mar and 27 Jun. Less than one post a week.
Your best posts, ranked by engagement rate.
Ranked by engagement rate. What each one did differently is read from the frame and the caption.
All 5 posts, by engagement rate.
One bar per post, in the order they went out. Hover a bar to see its date and rate.
“Never scrub back to catch a name again.”, 0.2% ER.
“Are we all doomed to doomscroll forever?”, 0.0% ER.
Product showcase posts average 0.2%, promotional posts 0.1%: 2.2× apart.
What makes a post recognisably yours.
Extracted from the frames and captions, not from a brief.
Look
Product screens are shown whole and centred on a plain backdrop, while guest curator cards put a circular headshot over a tilted mosaic of podcast cover art.
Voice
“A friendly product voice that speaks to the listener directly, names the feature in plain words and sends them to the app or blog, with a mission line when announcing something new.”
Recurring marks
- 01a circular badge or headshot as the hero over a podcast cover grid
- 02a label card such as GUEST CURATOR or NETWORK HIGHLIGHT
- 03a short headline band in the lower third naming the feature
- 04a dark caption bar that names the feature
What the accounts competing for your audience are doing that you are not.
The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.
See everything else Nayavo doesWhen buyers ask AI about podcast listening apps, Pocket Casts is named in 5 of 6 answers.
Pocket Casts is third.
- 01 Spotify 100% #1.3
- 02 Apple Podcasts 100% #1.8
- 03 Pocket Casts YOU 83% #2.8
- 04 YouTube 17% #3.0
Buyers asked. AI answered. Pocket Casts was not in it.
Every kind of question, and how often AI named you.
- Comparing brands0 of 1
- Asking which brand to buy2 of 2
- Shopping for a specific need1 of 1
- Asking for someone like them1 of 1
- Deciding what to look for1 of 1
We read 6 answers. You have seen one.
Seven posts, scored on five things.
Visual identityPalette, layout, marks 33
A 6-colour palette held across 7 posts (consistency 0.33). Recurring marks: a circular badge or headshot as the hero over a podcast cover grid, a label card such as GUEST CURATOR or NETWORK HIGHLIGHT.
Fix in full reportHook strengthBest post vs. median 60
Your best post earns 0.2% engagement; the median post 0.1%. The one that landed opened with “Never scrub back to catch a name again.”.
Hook formulasFormat rangeReel · Carousel · Image 56
4 images, 1 reel across 5 posts. carousels untested.
Formats to testCaptions & CTAsAsks, hashtags, length 70
5 of 5 captions ask the reader to do anything. 0 hashtags per post. 43 words on average.
CTA templatesCadencePosts per week 13
0.1 posts a week between 3 Mar and 27 Jun. Less than one post a week.
Best posting windowsYour best posts, ranked by engagement rate.
#1 · 0.2%
Product screens are shown whole and centred on a plain backdrop, while guest curator cards put a circular headshot over a tilted mosaic of podcast cover art.
“A friendly product voice that speaks to the listener directly, names the feature in plain words and sends them to the app or blog, with a mission line when announcing something new.”