When buyers ask AI about gaming consoles and accessories, PlayStation is named in 5 of 6 answers.
We put 6 real buyer questions to ChatGPT and Gemini and read every answer. No brand is named more often.
The one idea AI attaches to PlayStation.
Read from the 5 answers that named PlayStation.
AI links PlayStation with this more than any other theme, and rarely credits it for immersive controllers. The full report shows the exact wording from each answer.
PlayStation leads. Nintendo is next.
Top brands named across the same 6 answers, ranked by share of answers. Average position is where each brand lands in the answer.
- 01 PlayStationYou 83% #1.8
- 02 Nintendo 67% #2.2
- 03 Xbox 50% #2.0
- 04 AMD 17% #1.0
- 05 Sony 17% #1.0
- 06 Intel 17% #2.0
Buyers asked. AI answered. PlayStation was not in it.
One of the 1 questions where AI recommended other brands. The full report lists every one, with the answer AI gave.
PlayStation loses most when buyers are asking which brand to buy.
All 6 answers, grouped by what the buyer was trying to do. The full report shows which gaps to close first, and how.
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Asking which brand to buy1 of 2
-
Shopping for a specific need1 of 1
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Deciding what to look for1 of 1
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Comparing brands1 of 1
-
Asking for someone like them1 of 1
recommending others
- Which of the 8 websites to get PlayStation onto first
- The questions to win, in the order to win them
- What to publish on PlayStation's own site and Instagram
We read 6 answers. You have seen one of them.
The rest stays sealed until you open the full report: every brand AI named, every answer word for word, and what to change.
Six posts, scored on five things.
Read from their six most recent posts. Each one is scored out of 100 below, with what we saw behind the number.
- 01Visual identity
- 02Hook strength
- 03Format range
- 04Captions & CTAs
- 05Cadence
Where the feed is strong, and where it leaks.
Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.
A 6-colour palette held across 6 posts (consistency 0.55). Recurring marks: dark and cinematic visuals, dramatic lighting.
Your best post earns 0.2% engagement; the median post 0.1%. The one that landed opened with “This month on PlayStation”.
4 reels, 1 carousel across 5 posts. images untested.
2 of 5 captions ask the reader to do anything. 0–2 hashtags per post. 33 words on average.
7.6 posts a week between 2 Nov and 6 Nov. A daily rhythm, sustained. Reach is the constraint, not output.
Your best post earned 1.8× the engagement of your weakest.
Ranked by engagement rate. What each one did differently is read from the frame and the caption.
All 5 posts, by engagement rate.
One bar per post, in the order they went out. Hover a bar to see its date and rate.
“This month on PlayStation”, 0.2% ER.
“Face off against Mó Yuan”, 0.1% ER.
What makes a post recognisably yours.
Extracted from the frames and captions, not from a brief.
Look
Centered compositions dominate, with occasional use of rule of thirds for artistic effect.
Voice
“Engaging and professional, with a mix of dramatic storytelling and direct calls to action.”
Recurring marks
- 01dark and cinematic visuals
- 02dramatic lighting
- 03text overlays with professional polish
What the accounts competing for your audience are doing that you are not.
The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.
See everything else Nayavo doesWhen buyers ask AI about gaming consoles and accessories, PlayStation is named in 5 of 6 answers.
PlayStation leads. Nintendo is next.
- 01 PlayStation YOU 83% #1.8
- 02 Nintendo 67% #2.2
- 03 Xbox 50% #2.0
- 04 AMD 17% #1.0
- 05 Sony 17% #1.0
- 06 Intel 17% #2.0
Buyers asked. AI answered. PlayStation was not in it.
Every kind of question, and how often AI named you.
- Asking which brand to buy1 of 2
- Shopping for a specific need1 of 1
- Deciding what to look for1 of 1
- Comparing brands1 of 1
- Asking for someone like them1 of 1
We read 6 answers. You have seen one.
Six posts, scored on five things.
Visual identityPalette, layout, marks 55
A 6-colour palette held across 6 posts (consistency 0.55). Recurring marks: dark and cinematic visuals, dramatic lighting.
Fix in full reportHook strengthBest post vs. median 86
Your best post earns 0.2% engagement; the median post 0.1%. The one that landed opened with “This month on PlayStation”.
Hook formulasFormat rangeReel · Carousel · Image 56
4 reels, 1 carousel across 5 posts. images untested.
Formats to testCaptions & CTAsAsks, hashtags, length 36
2 of 5 captions ask the reader to do anything. 0–2 hashtags per post. 33 words on average.
CTA templatesCadencePosts per week 95
7.6 posts a week between 2 Nov and 6 Nov. A daily rhythm, sustained. Reach is the constraint, not output.
Best posting windowsYour best post earned 1.8× the engagement of your weakest.
#1 · 0.2%
Centered compositions dominate, with occasional use of rule of thirds for artistic effect.
“Engaging and professional, with a mix of dramatic storytelling and direct calls to action.”