When buyers ask AI about international development and advocacy, Plan International is named in 1 of 6 answers.
We put 6 real buyer questions to ChatGPT and Gemini and read every answer. UN Women and UNICEF are named more often.
AI names Plan International in 1 answer, but ties it to no single idea yet.
Read from the 1 answers that named Plan International.
Once AI starts naming you, this is where you see what it says. The full report shows what competitors are praised for.
Plan International is fourth. UN Women is named almost twice as often.
Top brands named across the same 6 answers, ranked by share of answers. Average position is where each brand lands in the answer.
- 01 UN Women 33% #2.5
- 02 UNICEF 33% #3.0
- 03 Save the Children 33% #4.5
- 04 Plan InternationalYou 17% #5.0
- 05 FAO 17% #1.0
- 06 International Federation of Red Cross and Red Crescent Societies 17% #1.0
Buyers asked. AI answered. Plan International was not in it.
Two of the 5 questions where AI recommended other brands. The full report lists every one, with the answer AI gave.
Plan International loses most when buyers are asking which brand to buy.
All 6 answers, grouped by what the buyer was trying to do. The full report shows which gaps to close first, and how.
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Asking which brand to buy0 of 2
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Shopping for a specific need0 of 1
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Deciding what to look for0 of 1
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Asking for someone like them0 of 1
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Comparing brands1 of 1
recommending others
- Which of the 21 websites to get Plan International onto first
- The questions to win, in the order to win them
- What to publish on Plan International's own site and Instagram
We read 6 answers. You have seen two of them.
The rest stays sealed until you open the full report: every brand AI named, every answer word for word, and what to change.
Seven posts, scored on five things.
Read from their seven most recent posts. Each one is scored out of 100 below, with what we saw behind the number.
- 01Visual identity
- 02Hook strength
- 03Format range
- 04Captions & CTAs
- 05Cadence
Where the feed is strong, and where it leaks.
Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.
A 6-colour palette held across 7 posts (consistency 0.60). Recurring marks: bold text overlays, symbolic imagery.
Your best post earns 0.2% engagement; the median post 0.1%. The one that landed opened with “What else will you be ghosting this Halloween?”.
2 carousels, 2 images, 1 reel across 5 posts.
5 of 5 captions ask the reader to do anything. 2–5 hashtags per post. 107 words on average.
5.1 posts a week between 30 Oct and 6 Nov. A daily rhythm, sustained. Reach is the constraint, not output.
Your best post earned 2.2× the engagement of your weakest.
Ranked by engagement rate. What each one did differently is read from the frame and the caption.
All 5 posts, by engagement rate.
One bar per post, in the order they went out. Hover a bar to see its date and rate.
“What else will you be ghosting this Halloween?”, 0.2% ER.
“Bold statistics”, 0.1% ER.
What makes a post recognisably yours.
Extracted from the frames and captions, not from a brief.
Look
centered compositions with clear subject focus and professional design
Voice
“We speak with conviction and empathy, blending bold claims with personal stories to inspire action and hope.”
Recurring marks
- 01bold text overlays
- 02symbolic imagery
- 03emotional storytelling
What the accounts competing for your audience are doing that you are not.
The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.
See everything else Nayavo doesWhen buyers ask AI about international development and advocacy, Plan International is named in 1 of 6 answers.
Plan International is fourth. UN Women is named almost twice as often.
- 01 UN Women 33% #2.5
- 02 UNICEF 33% #3.0
- 03 Save the Children 33% #4.5
- 04 Plan International YOU 17% #5.0
- 05 FAO 17% #1.0
- 06 International Federation of Red Cross and Red Crescent Societies 17% #1.0
Buyers asked. AI answered. Plan International was not in it.
Every kind of question, and how often AI named you.
- Asking which brand to buy0 of 2
- Shopping for a specific need0 of 1
- Deciding what to look for0 of 1
- Asking for someone like them0 of 1
- Comparing brands1 of 1
We read 6 answers. You have seen two.
Seven posts, scored on five things.
Visual identityPalette, layout, marks 60
A 6-colour palette held across 7 posts (consistency 0.60). Recurring marks: bold text overlays, symbolic imagery.
Fix in full reportHook strengthBest post vs. median 49
Your best post earns 0.2% engagement; the median post 0.1%. The one that landed opened with “What else will you be ghosting this Halloween?”.
Hook formulasFormat rangeReel · Carousel · Image 97
2 carousels, 2 images, 1 reel across 5 posts.
Formats to testCaptions & CTAsAsks, hashtags, length 93
5 of 5 captions ask the reader to do anything. 2–5 hashtags per post. 107 words on average.
CTA templatesCadencePosts per week 95
5.1 posts a week between 30 Oct and 6 Nov. A daily rhythm, sustained. Reach is the constraint, not output.
Best posting windowsYour best post earned 2.2× the engagement of your weakest.
#1 · 0.2%
centered compositions with clear subject focus and professional design
“We speak with conviction and empathy, blending bold claims with personal stories to inspire action and hope.”