When buyers ask AI about baking and cooking products, Pillsbury is named in 3 of 6 answers.
We put 6 real buyer questions to ChatGPT and Gemini and read every answer. No brand is named more often.
The one idea AI attaches to Pillsbury.
Read from the 3 answers that named Pillsbury.
AI links Pillsbury with this more than any other theme, and rarely credits it for wide range of products. The full report shows the exact wording from each answer.
Pillsbury leads. King Arthur is next.
Top brands named across the same 6 answers, ranked by share of answers. Average position is where each brand lands in the answer.
- 01 PillsburyYou 50% #1.3
- 02 King Arthur 33% #1.0
- 03 Nestlé Toll House 33% #1.5
- 04 Sweet Loren’s 33% #3.0
- 05 Kroger 17% #1.0
- 06 Bob’s Red Mill 17% #2.0
Buyers asked. AI answered. Pillsbury was not in it.
Two of the 3 questions where AI recommended other brands. The full report lists every one, with the answer AI gave.
Pillsbury loses most when buyers are shopping for a specific need.
All 6 answers, grouped by what the buyer was trying to do. The full report shows which gaps to close first, and how.
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Shopping for a specific need0 of 1
-
Asking for someone like them0 of 1
-
Asking which brand to buy1 of 2
-
Deciding what to look for1 of 1
-
Comparing brands1 of 1
recommending others
- Which of the 18 websites to get Pillsbury onto first
- The questions to win, in the order to win them
- What to publish on Pillsbury's own site and Instagram
We read 6 answers. You have seen two of them.
The rest stays sealed until you open the full report: every brand AI named, every answer word for word, and what to change.
Six posts, scored on four things.
Read from their six most recent posts. Each one is scored out of 100 below, with what we saw behind the number.
- 01Hook strength
- 02Format range
- 03Captions & CTAs
- 04Cadence
Where the feed is strong, and where it leaks.
Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.
Your best post earns 25.6% engagement; the median post 1.0%.
2 images, 2 carousels, 1 reel across 5 posts.
1 of 5 captions asks the reader to do anything. 0–1 hashtags per post. 18 words on average.
3.2 posts a week between 22 Oct and 2 Nov.
Your best post earned 496× the engagement of your weakest.
Ranked by engagement rate. What each one did differently is read from the frame and the caption.
All 5 posts, by engagement rate.
One bar per post, in the order they went out. Hover a bar to see its date and rate.
What makes a post recognisably yours.
Extracted from the frames and captions, not from a brief.
Voice
“brand”
Recurring marks
- 01promotional tone
- 02brand_campaign integration
- 03seasonal storytelling
What the accounts competing for your audience are doing that you are not.
The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.
See everything else Nayavo doesWhen buyers ask AI about baking and cooking products, Pillsbury is named in 3 of 6 answers.
Pillsbury leads. King Arthur is next.
- 01 Pillsbury YOU 50% #1.3
- 02 King Arthur 33% #1.0
- 03 Nestlé Toll House 33% #1.5
- 04 Sweet Loren’s 33% #3.0
- 05 Kroger 17% #1.0
- 06 Bob’s Red Mill 17% #2.0
Buyers asked. AI answered. Pillsbury was not in it.
Every kind of question, and how often AI named you.
- Shopping for a specific need0 of 1
- Asking for someone like them0 of 1
- Asking which brand to buy1 of 2
- Deciding what to look for1 of 1
- Comparing brands1 of 1
We read 6 answers. You have seen two.
Six posts, scored on four things.
Hook strengthBest post vs. median 4
Your best post earns 25.6% engagement; the median post 1.0%.
Hook formulasFormat rangeReel · Carousel · Image 97
2 images, 2 carousels, 1 reel across 5 posts.
Formats to testCaptions & CTAsAsks, hashtags, length 23
1 of 5 captions asks the reader to do anything. 0–1 hashtags per post. 18 words on average.
CTA templatesCadencePosts per week 69
3.2 posts a week between 22 Oct and 2 Nov.
Best posting windowsYour best post earned 496× the engagement of your weakest.
#1 · 25.6%
“brand”