Ten posts, scored on five things.
Read from their ten most recent posts. Each one is scored out of 100 below, with what we saw behind the number.
- 01Visual identity
- 02Hook strength
- 03Format range
- 04Captions & CTAs
- 05Cadence
Where the feed is strong, and where it leaks.
Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.
A 5-colour palette held across 10 posts (consistency 0.75). Recurring marks: co-branded partner logos in top corners, QR codes for direct application access.
Your best post earns 1.2% engagement; the median post 0.3%. The one that landed opened with “A Proud Moment for BITS Pilani & PIEDS!🏆”.
10 of 10 posts are images. reels and carousels untested.
4 of 10 captions ask the reader to do anything. 5 hashtags per post. 120 words on average.
8.7 posts a week between 26 Aug and 3 Sept. A daily rhythm, sustained. Reach is the constraint, not output.
Your best post earned 29× the engagement of your weakest.
Ranked by engagement rate. What each one did differently is read from the frame and the caption.
All 10 posts, by engagement rate.
One bar per post, in the order they went out. Hover a bar to see its date and rate.
“A Proud Moment for BITS Pilani & PIEDS!🏆”, 1.2% ER.
“Celebrating Innovation for a Sustainable Future! 🌍✨”, 0.0% ER.
Inspirational posts average 0.6%, promotional posts 0.4%: 1.5× apart.
What makes a post recognisably yours.
Extracted from the frames and captions, not from a brief.
Look
Clean split-screen layouts balancing high-quality portraits on one side with bold, structured text and institutional logos on the other.
Voice
“Professional, celebratory, and highly structured. Uses first-person plural ('we', 'our ecosystem') to foster community pride, combined with clear, bulleted program details and celebratory emojis.”
Recurring marks
- 01co-branded partner logos in top corners
- 02QR codes for direct application access
- 03split-screen portrait templates
What the accounts competing for your audience are doing that you are not.
The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.
See everything else Nayavo doesTen posts, scored on five things.
Visual identityPalette, layout, marks 75
A 5-colour palette held across 10 posts (consistency 0.75). Recurring marks: co-branded partner logos in top corners, QR codes for direct application access.
Fix in full reportHook strengthBest post vs. median 24
Your best post earns 1.2% engagement; the median post 0.3%. The one that landed opened with “A Proud Moment for BITS Pilani & PIEDS!🏆”.
Hook formulasFormat rangeReel · Carousel · Image 20
10 of 10 posts are images. reels and carousels untested.
Formats to testCaptions & CTAsAsks, hashtags, length 64
4 of 10 captions ask the reader to do anything. 5 hashtags per post. 120 words on average.
CTA templatesCadencePosts per week 95
8.7 posts a week between 26 Aug and 3 Sept. A daily rhythm, sustained. Reach is the constraint, not output.
Best posting windowsYour best post earned 29× the engagement of your weakest.
#1 · 1.2%
Clean split-screen layouts balancing high-quality portraits on one side with bold, structured text and institutional logos on the other.
“Professional, celebratory, and highly structured. Uses first-person plural ('we', 'our ecosystem') to foster community pride, combined with clear, bulleted program details and celebratory emojis.”