When buyers ask AI about digital payment solutions, PhonePe is named in 4 of 6 answers.
We put 6 real buyer questions to ChatGPT and Gemini and read every answer. No brand is named more often.
The one idea AI attaches to PhonePe.
Read from the 4 answers that named PhonePe.
AI links PhonePe with this more than any other theme, and rarely credits it for upi interoperability. The full report shows the exact wording from each answer.
PhonePe leads. Google Pay is next.
Top brands named across the same 6 answers, ranked by share of answers. Average position is where each brand lands in the answer.
- 01 PhonePeYou 67% #1.2
- 02 Google Pay 67% #2.2
- 03 Paytm 67% #2.5
- 04 Amazon Pay 33% #4.5
- 05 MobiKwik 33% #5.0
- 06 PolicyBazaar 17% #1.0
Buyers asked. AI answered. PhonePe was not in it.
Two of the 2 questions where AI recommended other brands. The full report lists every one, with the answer AI gave.
PhonePe loses most when buyers are shopping for a specific need.
All 6 answers, grouped by what the buyer was trying to do. The full report shows which gaps to close first, and how.
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Shopping for a specific need0 of 1
-
Asking which brand to buy1 of 2
-
Deciding what to look for1 of 1
-
Comparing brands1 of 1
-
Asking for someone like them1 of 1
recommending others
- Which of the 11 websites to get PhonePe onto first
- The questions to win, in the order to win them
- What to publish on PhonePe's own site and Instagram
We read 6 answers. You have seen two of them.
The rest stays sealed until you open the full report: every brand AI named, every answer word for word, and what to change.
Seven posts, scored on four things.
Read from their seven most recent posts. Each one is scored out of 100 below, with what we saw behind the number.
- 01Hook strength
- 02Format range
- 03Captions & CTAs
- 04Cadence
Where the feed is strong, and where it leaks.
Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.
Your best post earns 0.2% engagement; the median post 0.1%. The one that landed opened with “Naye sapne, zero rukawat 🏹✨”.
4 reels, 1 carousel across 5 posts. images untested.
2 of 5 captions ask the reader to do anything. 0–4 hashtags per post. 11 words on average.
4.0 posts a week between 21 Oct and 30 Oct.
Your best post earned 4.0× the engagement of your weakest.
Ranked by engagement rate. What each one did differently is read from the frame and the caption.
All 5 posts, by engagement rate.
One bar per post, in the order they went out. Hover a bar to see its date and rate.
“Naye sapne, zero rukawat 🏹✨”, 0.2% ER.
What makes a post recognisably yours.
Extracted from the frames and captions, not from a brief.
Voice
“We speak directly to our audience, blending motivational and relatable tones with concise messaging that highlights ease and affordability.”
Recurring marks
- 01festive themes
- 02motivational messaging
- 03financial service visuals
What the accounts competing for your audience are doing that you are not.
The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.
See everything else Nayavo doesWhen buyers ask AI about digital payment solutions, PhonePe is named in 4 of 6 answers.
PhonePe leads. Google Pay is next.
- 01 PhonePe YOU 67% #1.2
- 02 Google Pay 67% #2.2
- 03 Paytm 67% #2.5
- 04 Amazon Pay 33% #4.5
- 05 MobiKwik 33% #5.0
- 06 PolicyBazaar 17% #1.0
Buyers asked. AI answered. PhonePe was not in it.
Every kind of question, and how often AI named you.
- Shopping for a specific need0 of 1
- Asking which brand to buy1 of 2
- Deciding what to look for1 of 1
- Comparing brands1 of 1
- Asking for someone like them1 of 1
We read 6 answers. You have seen two.
Seven posts, scored on four things.
Hook strengthBest post vs. median 39
Your best post earns 0.2% engagement; the median post 0.1%. The one that landed opened with “Naye sapne, zero rukawat 🏹✨”.
Hook formulasFormat rangeReel · Carousel · Image 56
4 reels, 1 carousel across 5 posts. images untested.
Formats to testCaptions & CTAsAsks, hashtags, length 45
2 of 5 captions ask the reader to do anything. 0–4 hashtags per post. 11 words on average.
CTA templatesCadencePosts per week 84
4.0 posts a week between 21 Oct and 30 Oct.
Best posting windowsYour best post earned 4.0× the engagement of your weakest.
#1 · 0.2%
“We speak directly to our audience, blending motivational and relatable tones with concise messaging that highlights ease and affordability.”