When buyers ask AI about art auction house, Phillips is named in 1 of 6 answers.
We put 6 real buyer questions to Claude and read every answer. Saffronart and Christie's are named more often.
AI names Phillips in 1 answer, but ties it to no single idea yet.
Read from the 1 answers that named Phillips.
Once AI starts naming you, this is where you see what it says. The full report shows what competitors are praised for.
Phillips is number 9. Saffronart is named almost twice as often.
Top brands named across the same 6 answers, ranked by share of answers. Average position is where each brand lands in the answer.
- 01 Saffronart 100% #1.0
- 02 Christie's 83% #2.6
- 03 Sotheby's 67% #3.8
- 04 Pundole's 50% #2.0
- 05 Chemould Prescott Road 33% #3.5
- 09 PhillipsYou 17% #3.0
Buyers asked. AI answered. Phillips was not in it.
Two of the 5 questions where AI recommended other brands. The full report lists every one, with the answer AI gave.
Phillips loses most when buyers are asking which brand to buy.
All 6 answers, grouped by what the buyer was trying to do. The full report shows which gaps to close first, and how.
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Asking which brand to buy0 of 2
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Comparing brands0 of 1
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Asking for someone like them0 of 1
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Deciding what to look for0 of 1
-
Shopping for a specific need1 of 1
recommending others
- Which of the 0 websites to get Phillips onto first
- The questions to win, in the order to win them
- What to publish on Phillips's own site and Instagram
We read 6 answers. You have seen two of them.
The rest stays sealed until you open the full report: every brand AI named, every answer word for word, and what to change.
Seven posts, scored on five things.
Read from their seven most recent posts. Each one is scored out of 100 below, with what we saw behind the number.
- 01Visual identity
- 02Hook strength
- 03Format range
- 04Captions & CTAs
- 05Cadence
Where the feed is strong, and where it leaks.
Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.
A 6-colour palette held across 7 posts (consistency 0.20). Recurring marks: archival black-and-white imagery with credit lines, full-frame artwork with no added graphics.
Your best post earns 0.1% engagement; the median post 0.1%. The one that landed opened with “Amedeo Modigliani's Paris”.
4 carousels, 1 image across 5 posts. reels untested.
0 of 5 captions ask the reader to do anything. 0 hashtags per post. 85 words on average.
8.9 posts a week between 5 Nov and 9 Nov. A daily rhythm, sustained. Reach is the constraint, not output.
Your best post earned 2.1× the engagement of your weakest.
Ranked by engagement rate. What each one did differently is read from the frame and the caption.
All 5 posts, by engagement rate.
One bar per post, in the order they went out. Hover a bar to see its date and rate.
“Amedeo Modigliani's Paris”, 0.1% ER.
“Through Lois Dodd's looking glass.”, 0.1% ER.
What makes a post recognisably yours.
Extracted from the frames and captions, not from a brief.
Look
Artwork-led frames with minimal framing; the work or the artist's setting fills the image.
Voice
“Written like a curator's wall label: third person, with dates and places up front, the work's story first and the sale details kept to a closing line.”
Recurring marks
- 01archival black-and-white imagery with credit lines
- 02full-frame artwork with no added graphics
- 03sale name, session, city and date closing the caption
What the accounts competing for your audience are doing that you are not.
The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.
See everything else Nayavo doesWhen buyers ask AI about art auction house, Phillips is named in 1 of 6 answers.
Phillips is number 9. Saffronart is named almost twice as often.
- 01 Saffronart 100% #1.0
- 02 Christie's 83% #2.6
- 03 Sotheby's 67% #3.8
- 04 Pundole's 50% #2.0
- 05 Chemould Prescott Road 33% #3.5
- 09 Phillips YOU 17% #3.0
Buyers asked. AI answered. Phillips was not in it.
Every kind of question, and how often AI named you.
- Asking which brand to buy0 of 2
- Comparing brands0 of 1
- Asking for someone like them0 of 1
- Deciding what to look for0 of 1
- Shopping for a specific need1 of 1
We read 6 answers. You have seen two.
Seven posts, scored on five things.
Visual identityPalette, layout, marks 20
A 6-colour palette held across 7 posts (consistency 0.20). Recurring marks: archival black-and-white imagery with credit lines, full-frame artwork with no added graphics.
Fix in full reportHook strengthBest post vs. median 68
Your best post earns 0.1% engagement; the median post 0.1%. The one that landed opened with “Amedeo Modigliani's Paris”.
Hook formulasFormat rangeReel · Carousel · Image 56
4 carousels, 1 image across 5 posts. reels untested.
Formats to testCaptions & CTAsAsks, hashtags, length 10
0 of 5 captions ask the reader to do anything. 0 hashtags per post. 85 words on average.
CTA templatesCadencePosts per week 95
8.9 posts a week between 5 Nov and 9 Nov. A daily rhythm, sustained. Reach is the constraint, not output.
Best posting windowsYour best post earned 2.1× the engagement of your weakest.
#1 · 0.1%
Artwork-led frames with minimal framing; the work or the artist's setting fills the image.
“Written like a curator's wall label: third person, with dates and places up front, the work's story first and the sale details kept to a closing line.”