When buyers ask AI about smart home lighting, Philips Hue is named in 5 of 6 answers.
We put 6 real buyer questions to ChatGPT and Gemini and read every answer. No brand is named more often.
The one idea AI attaches to Philips Hue.
Read from the 5 answers that named Philips Hue.
AI links Philips Hue with this more than any other theme, and rarely credits it for smart lighting control. The full report shows the exact wording from each answer.
Philips Hue leads. Lutron is next.
Top brands named across the same 6 answers, ranked by share of answers. Average position is where each brand lands in the answer.
- 01 Philips HueYou 83% #2.0
- 02 Lutron 83% #3.6
- 03 LIFX 67% #3.5
- 04 Kasa 50% #2.7
- 05 Leviton 50% #4.3
- 06 TP‐Link 33% #2.0
Buyers asked. AI answered. Philips Hue was not in it.
One of the 1 questions where AI recommended other brands. The full report lists every one, with the answer AI gave.
Philips Hue loses most when buyers are asking for someone like them.
All 6 answers, grouped by what the buyer was trying to do. The full report shows which gaps to close first, and how.
-
Asking for someone like them0 of 1
-
Asking which brand to buy2 of 2
-
Shopping for a specific need1 of 1
-
Deciding what to look for1 of 1
-
Comparing brands1 of 1
recommending others
- Which of the 4 websites to get Philips Hue onto first
- The questions to win, in the order to win them
- What to publish on Philips Hue's own site and Instagram
We read 6 answers. You have seen one of them.
The rest stays sealed until you open the full report: every brand AI named, every answer word for word, and what to change.
Seven posts, scored on four things.
Read from their seven most recent posts. Each one is scored out of 100 below, with what we saw behind the number.
- 01Hook strength
- 02Format range
- 03Captions & CTAs
- 04Cadence
Where the feed is strong, and where it leaks.
Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.
Your best post earns 0.0% engagement; the median post 0.0%. The one that landed opened with “Make your home a little spookier this Halloween”.
5 of 5 posts are reels. carousels and images untested.
5 of 5 captions ask the reader to do anything. 3 hashtags per post. 30 words on average.
3.9 posts a week between 22 Oct and 31 Oct.
Your best post earned 2.1× the engagement of your weakest.
Ranked by engagement rate. What each one did differently is read from the frame and the caption.
All 5 posts, by engagement rate.
One bar per post, in the order they went out. Hover a bar to see its date and rate.
“Make your home a little spookier this Halloween”, 0.0% ER.
“Reimagine your Halloween”, 0.0% ER.
What makes a post recognisably yours.
Extracted from the frames and captions, not from a brief.
Look
focused on lighting setups and room ambiance
Voice
“Philips Hue speaks directly to its audience, blending friendly and inspirational tones to highlight the transformative power of lighting.”
Recurring marks
- 01seasonal lighting themes
- 02transformative room setups
- 03immersive lighting effects
What the accounts competing for your audience are doing that you are not.
The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.
See everything else Nayavo doesWhen buyers ask AI about smart home lighting, Philips Hue is named in 5 of 6 answers.
Philips Hue leads. Lutron is next.
- 01 Philips Hue YOU 83% #2.0
- 02 Lutron 83% #3.6
- 03 LIFX 67% #3.5
- 04 Kasa 50% #2.7
- 05 Leviton 50% #4.3
- 06 TP‐Link 33% #2.0
Buyers asked. AI answered. Philips Hue was not in it.
Every kind of question, and how often AI named you.
- Asking for someone like them0 of 1
- Asking which brand to buy2 of 2
- Shopping for a specific need1 of 1
- Deciding what to look for1 of 1
- Comparing brands1 of 1
We read 6 answers. You have seen one.
Seven posts, scored on four things.
Hook strengthBest post vs. median 64
Your best post earns 0.0% engagement; the median post 0.0%. The one that landed opened with “Make your home a little spookier this Halloween”.
Hook formulasFormat rangeReel · Carousel · Image 20
5 of 5 posts are reels. carousels and images untested.
Formats to testCaptions & CTAsAsks, hashtags, length 88
5 of 5 captions ask the reader to do anything. 3 hashtags per post. 30 words on average.
CTA templatesCadencePosts per week 82
3.9 posts a week between 22 Oct and 31 Oct.
Best posting windowsYour best post earned 2.1× the engagement of your weakest.
#1 · 0.0%
focused on lighting setups and room ambiance
“Philips Hue speaks directly to its audience, blending friendly and inspirational tones to highlight the transformative power of lighting.”