When buyers ask AI about black tea bags, PG tips is not in the answers yet.
Tata Tea is named in 100% of the same answers. All 6 questions are open ground, and the full report shows which ones to win first.
AI has not described PG tips yet.
Nothing to read yet. This fills in as soon as AI names PG tips.
Once AI starts naming you, this is where you see what it says. The full report shows what competitors are praised for.
named across the 6 answers where PG tips was not.
- The 6 questions to win, ranked by how easy they are
- The websites AI read before it answered
- What to publish so AI can name PG tips
Tata Tea leads. PG tips can enter with one mention.
Top brands named across the same 6 answers, ranked by share of answers. Average position is where each brand lands in the answer.
- 01 Tata Tea 100% #1.2
- 02 Brooke Bond 100% #1.8
- 03 Wagh Bakri 67% #3.0
- 04 Teabox 33% #3.5
- 05 Vahdam Teas 33% #4.5
- — PG tipsYou 0% Not named
Buyers asked. AI answered. PG tips was not in it.
Two of the 6 questions where AI recommended other brands. The full report lists every one, with the answer AI gave.
PG tips is missing from every kind of question buyers ask.
All 6 answers, grouped by what the buyer was trying to do. The full report shows which gaps to close first, and how.
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Asking which brand to buy0 of 2
-
Comparing brands0 of 1
-
Shopping for a specific need0 of 1
-
Asking for someone like them0 of 1
-
Deciding what to look for0 of 1
recommending others
- Which of the 0 websites to get PG tips onto first
- The questions to win, in the order to win them
- What to publish on PG tips's own site and Instagram
We read 6 answers. You have seen two of them.
The rest stays sealed until you open the full report: every brand AI named, every answer word for word, and what to change.
Seven posts, scored on five things.
Read from their seven most recent posts. Each one is scored out of 100 below, with what we saw behind the number.
- 01Visual identity
- 02Hook strength
- 03Format range
- 04Captions & CTAs
- 05Cadence
Where the feed is strong, and where it leaks.
Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.
A 6-colour palette held across 7 posts (consistency 0.14). Recurring marks: the knitted monkey mascot as a recurring character, red headline type in a speech bubble or plain text.
Your best post earns 0.6% engagement; the median post 0.2%. The one that landed opened with “A haunted house but it's realising you're out of milk”.
3 images, 1 reel, 1 carousel across 5 posts.
0 of 5 captions ask the reader to do anything. 0 hashtags per post. 4 words on average.
1.6 posts a week between 10 Oct and 31 Oct.
Your best post earned 8.3× the engagement of your weakest.
Ranked by engagement rate. What each one did differently is read from the frame and the caption.
All 5 posts, by engagement rate.
One bar per post, in the order they went out. Hover a bar to see its date and rate.
“A haunted house but it's realising you're out of milk”, 0.6% ER.
“me before tea”, 0.1% ER.
What makes a post recognisably yours.
Extracted from the frames and captions, not from a brief.
Look
A single centred character or prop with a two-line red or cream headline stacked above it, sitting on a flat cream or bright green field.
Voice
“Brand talks in short, lowercase, deadpan lines that let the image carry the joke and leave the reader to finish it.”
Recurring marks
- 01the knitted monkey mascot as a recurring character
- 02red headline type in a speech bubble or plain text
- 03the PG Tips logo small and centred at the bottom
- 04flat graphic illustrations with the product as the hook
What the accounts competing for your audience are doing that you are not.
The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.
See everything else Nayavo doesWhen buyers ask AI about black tea bags, PG tips is not in the answers yet.
Tata Tea leads. PG tips can enter with one mention.
- 01 Tata Tea 100% #1.2
- 02 Brooke Bond 100% #1.8
- 03 Wagh Bakri 67% #3.0
- 04 Teabox 33% #3.5
- 05 Vahdam Teas 33% #4.5
- — PG tips YOU 0% Not named
Buyers asked. AI answered. PG tips was not in it.
Every kind of question, and how often AI named you.
- Asking which brand to buy0 of 2
- Comparing brands0 of 1
- Shopping for a specific need0 of 1
- Asking for someone like them0 of 1
- Deciding what to look for0 of 1
We read 6 answers. You have seen two.
Seven posts, scored on five things.
Visual identityPalette, layout, marks 14
A 6-colour palette held across 7 posts (consistency 0.14). Recurring marks: the knitted monkey mascot as a recurring character, red headline type in a speech bubble or plain text.
Fix in full reportHook strengthBest post vs. median 38
Your best post earns 0.6% engagement; the median post 0.2%. The one that landed opened with “A haunted house but it's realising you're out of milk”.
Hook formulasFormat rangeReel · Carousel · Image 89
3 images, 1 reel, 1 carousel across 5 posts.
Formats to testCaptions & CTAsAsks, hashtags, length 10
0 of 5 captions ask the reader to do anything. 0 hashtags per post. 4 words on average.
CTA templatesCadencePosts per week 41
1.6 posts a week between 10 Oct and 31 Oct.
Best posting windowsYour best post earned 8.3× the engagement of your weakest.
#1 · 0.6%
A single centred character or prop with a two-line red or cream headline stacked above it, sitting on a flat cream or bright green field.
“Brand talks in short, lowercase, deadpan lines that let the image carry the joke and leave the reader to finish it.”