When buyers ask AI about stock photography library, Pexels is named in 6 of 6 answers.
We put 6 real buyer questions to Claude and read every answer. No brand is named more often.
The one idea AI attaches to Pexels.
Read from the 6 answers that named Pexels.
AI links Pexels with this more than any other theme, and rarely credits it for resale restricted. The full report shows the exact wording from each answer.
Pexels leads. Unsplash is next.
Top brands named across the same 6 answers, ranked by share of answers. Average position is where each brand lands in the answer.
- 01 PexelsYou 100% #1.8
- 02 Unsplash 100% #1.2
- 03 Pixabay 100% #3.0
- 04 Canva 17% #4.0
Pexels loses most when buyers are asking which brand to buy.
All 6 answers, grouped by what the buyer was trying to do. The full report shows which gaps to close first, and how.
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Asking which brand to buy2 of 2
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Comparing brands1 of 1
-
Shopping for a specific need1 of 1
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Asking for someone like them1 of 1
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Deciding what to look for1 of 1
recommending others
- Which of the 0 websites to get Pexels onto first
- The questions to win, in the order to win them
- What to publish on Pexels's own site and Instagram
We read 6 answers. You have seen 0 of them.
The rest stays sealed until you open the full report: every brand AI named, every answer word for word, and what to change.
Seven posts, scored on five things.
Read from their seven most recent posts. Each one is scored out of 100 below, with what we saw behind the number.
- 01Visual identity
- 02Hook strength
- 03Format range
- 04Captions & CTAs
- 05Cadence
Where the feed is strong, and where it leaks.
Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.
A 6-colour palette held across 7 posts (consistency 0.18). Recurring marks: yellow GOOD VS BETTER title card, split-screen before and after comparisons.
Your best post earns 0.2% engagement; the median post 0.1%. The one that landed opened with “After a year of sending you up mountains, this month's challenge lets you stay in your neighborhood”.
3 reels, 2 carousels across 5 posts. images untested.
4 of 5 captions ask the reader to do anything. 0–4 hashtags per post. 17 words on average.
6.9 posts a week between 28 Oct and 2 Nov. A daily rhythm, sustained. Reach is the constraint, not output.
Your best post earned 4.2× the engagement of your weakest.
Ranked by engagement rate. What each one did differently is read from the frame and the caption.
All 5 posts, by engagement rate.
One bar per post, in the order they went out. Hover a bar to see its date and rate.
“After a year of sending you up mountains, this month's chal…”, 0.2% ER.
“It's all in the details with portraits!!”, 0.0% ER.
What makes a post recognisably yours.
Extracted from the frames and captions, not from a brief.
Look
A bold title card sits at the top or over a split screen, with a single photo example as the hero and the presenter placed low in frame.
Voice
“Casual and light, like a creator chatting to a friend, with a playful aside and a question back to the reader.”
Recurring marks
- 01yellow GOOD VS BETTER title card
- 02split-screen before and after comparisons
- 03burned-in subtitles on tutorial reels
- 04pixelated anonymous subject for confession posts
What the accounts competing for your audience are doing that you are not.
The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.
See everything else Nayavo doesWhen buyers ask AI about stock photography library, Pexels is named in 6 of 6 answers.
Pexels leads. Unsplash is next.
- 01 Pexels YOU 100% #1.8
- 02 Unsplash 100% #1.2
- 03 Pixabay 100% #3.0
- 04 Canva 17% #4.0
Every kind of question, and how often AI named you.
- Asking which brand to buy2 of 2
- Comparing brands1 of 1
- Shopping for a specific need1 of 1
- Asking for someone like them1 of 1
- Deciding what to look for1 of 1
We read 6 answers. You have seen no.
Seven posts, scored on five things.
Visual identityPalette, layout, marks 18
A 6-colour palette held across 7 posts (consistency 0.18). Recurring marks: yellow GOOD VS BETTER title card, split-screen before and after comparisons.
Fix in full reportHook strengthBest post vs. median 51
Your best post earns 0.2% engagement; the median post 0.1%. The one that landed opened with “After a year of sending you up mountains, this month's challenge lets you stay in your neighborhood”.
Hook formulasFormat rangeReel · Carousel · Image 69
3 reels, 2 carousels across 5 posts. images untested.
Formats to testCaptions & CTAsAsks, hashtags, length 69
4 of 5 captions ask the reader to do anything. 0–4 hashtags per post. 17 words on average.
CTA templatesCadencePosts per week 95
6.9 posts a week between 28 Oct and 2 Nov. A daily rhythm, sustained. Reach is the constraint, not output.
Best posting windowsYour best post earned 4.2× the engagement of your weakest.
#1 · 0.2%
A bold title card sits at the top or over a split screen, with a single photo example as the hero and the presenter placed low in frame.
“Casual and light, like a creator chatting to a friend, with a playful aside and a question back to the reader.”