When buyers ask AI about outdoor gear and climbing equipment, Petzl is named in 5 of 6 answers.
We put 6 real buyer questions to ChatGPT and Gemini and read every answer. Black Diamond is named more often.
The one idea AI attaches to Petzl.
Read from the 5 answers that named Petzl.
AI links Petzl with this more than any other theme. The full report shows the exact wording from each answer.
Petzl is second.
Top brands named across the same 6 answers, ranked by share of answers. Average position is where each brand lands in the answer.
- 01 Black Diamond 100% #1.8
- 02 PetzlYou 83% #1.8
- 03 CAMP 33% #2.5
- 04 Edelrid 33% #3.0
- 05 Mammut 33% #3.5
- 06 NITECORE 17% #2.0
Buyers asked. AI answered. Petzl was not in it.
One of the 1 questions where AI recommended other brands. The full report lists every one, with the answer AI gave.
Petzl loses most when buyers are asking which brand to buy.
All 6 answers, grouped by what the buyer was trying to do. The full report shows which gaps to close first, and how.
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Asking which brand to buy1 of 2
-
Shopping for a specific need1 of 1
-
Deciding what to look for1 of 1
-
Comparing brands1 of 1
-
Asking for someone like them1 of 1
recommending others
- Which of the 4 websites to get Petzl onto first
- The questions to win, in the order to win them
- What to publish on Petzl's own site and Instagram
We read 6 answers. You have seen one of them.
The rest stays sealed until you open the full report: every brand AI named, every answer word for word, and what to change.
Seven posts, scored on five things.
Read from their seven most recent posts. Each one is scored out of 100 below, with what we saw behind the number.
- 01Visual identity
- 02Hook strength
- 03Format range
- 04Captions & CTAs
- 05Cadence
Where the feed is strong, and where it leaks.
Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.
A 6-colour palette held across 7 posts (consistency 0.15). Recurring marks: long-standing collaboration visuals, co-branded logos in promotional posts.
Your best post earns 0.2% engagement; the median post 0.1%. The one that landed opened with “motion of running”.
5 of 5 posts are carousels. reels and images untested.
0 of 5 captions ask the reader to do anything. 0 hashtags per post. 52 words on average.
2.9 posts a week between 21 Oct and 2 Nov.
Your best post earned 2.2× the engagement of your weakest.
Ranked by engagement rate. What each one did differently is read from the frame and the caption.
All 5 posts, by engagement rate.
One bar per post, in the order they went out. Hover a bar to see its date and rate.
“motion of running”, 0.2% ER.
“opening quote”, 0.1% ER.
What makes a post recognisably yours.
Extracted from the frames and captions, not from a brief.
Look
framed gear and climber interaction, alternating between product close-ups and scene-building
Voice
“brand_voice”
Recurring marks
- 01long-standing collaboration visuals
- 02co-branded logos in promotional posts
What the accounts competing for your audience are doing that you are not.
The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.
See everything else Nayavo doesWhen buyers ask AI about outdoor gear and climbing equipment, Petzl is named in 5 of 6 answers.
Petzl is second.
- 01 Black Diamond 100% #1.8
- 02 Petzl YOU 83% #1.8
- 03 CAMP 33% #2.5
- 04 Edelrid 33% #3.0
- 05 Mammut 33% #3.5
- 06 NITECORE 17% #2.0
Buyers asked. AI answered. Petzl was not in it.
Every kind of question, and how often AI named you.
- Asking which brand to buy1 of 2
- Shopping for a specific need1 of 1
- Deciding what to look for1 of 1
- Comparing brands1 of 1
- Asking for someone like them1 of 1
We read 6 answers. You have seen one.
Seven posts, scored on five things.
Visual identityPalette, layout, marks 15
A 6-colour palette held across 7 posts (consistency 0.15). Recurring marks: long-standing collaboration visuals, co-branded logos in promotional posts.
Fix in full reportHook strengthBest post vs. median 72
Your best post earns 0.2% engagement; the median post 0.1%. The one that landed opened with “motion of running”.
Hook formulasFormat rangeReel · Carousel · Image 20
5 of 5 posts are carousels. reels and images untested.
Formats to testCaptions & CTAsAsks, hashtags, length 10
0 of 5 captions ask the reader to do anything. 0 hashtags per post. 52 words on average.
CTA templatesCadencePosts per week 65
2.9 posts a week between 21 Oct and 2 Nov.
Best posting windowsYour best post earned 2.2× the engagement of your weakest.
#1 · 0.2%
framed gear and climber interaction, alternating between product close-ups and scene-building
“brand_voice”