Read from their seven most recent posts. Each one is scored out of 100 below, with what we saw behind the number.
Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.
A 6-colour palette held across 7 posts (consistency 0.21). Recurring marks: vintage ski culture aesthetic, alpine nostalgia.
Your best post earns 0.1% engagement; the median post 0.1%. The one that landed opened with “visual motif”.
3 reels, 2 carousels across 5 posts. images untested.
0 of 5 captions ask the reader to do anything. 0 hashtags per post. 32 words on average.
15.0 posts a week between 31 Oct and 2 Nov. A daily rhythm, sustained. Reach is the constraint, not output.
Ranked by engagement rate. What each one did differently is read from the frame and the caption.
One bar per post, in the order they went out. Hover a bar to see its date and rate.
“visual motif”, 0.1% ER.
“visual contrast between plaid shirt and printed pajama set”, 0.0% ER.
Extracted from the frames and captions, not from a brief.
mixed
“consistent brand voice with warm, storytelling inflection”
The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.
See everything else Nayavo doesA 6-colour palette held across 7 posts (consistency 0.21). Recurring marks: vintage ski culture aesthetic, alpine nostalgia.
Fix in full reportYour best post earns 0.1% engagement; the median post 0.1%. The one that landed opened with “visual motif”.
Hook formulas3 reels, 2 carousels across 5 posts. images untested.
Formats to test0 of 5 captions ask the reader to do anything. 0 hashtags per post. 32 words on average.
CTA templates15.0 posts a week between 31 Oct and 2 Nov. A daily rhythm, sustained. Reach is the constraint, not output.
Best posting windowsmixed
“consistent brand voice with warm, storytelling inflection”