When buyers ask AI about pet food, PetChef is not in the answers yet.
Royal Canin is named in 83% of the same answers. All 6 questions are open ground, and the full report shows which ones to win first.
AI has not described PetChef yet.
Nothing to read yet. This fills in as soon as AI names PetChef.
Once AI starts naming you, this is where you see what it says. The full report shows what competitors are praised for.
named across the 6 answers where PetChef was not.
- The 6 questions to win, ranked by how easy they are
- The websites AI read before it answered
- What to publish so AI can name PetChef
Royal Canin leads. PetChef can enter with one mention.
Top brands named across the same 6 answers, ranked by share of answers. Average position is where each brand lands in the answer.
- 01 Royal Canin 83% #1.0
- 02 Farmina 83% #3.8
- 03 Drools 67% #2.0
- 04 Pedigree 67% #3.5
- 05 Orijen 67% #3.8
- — PetChefYou 0% Not named
Buyers asked. AI answered. PetChef was not in it.
Two of the 6 questions where AI recommended other brands. The full report lists every one, with the answer AI gave.
PetChef is missing from every kind of question buyers ask.
All 6 answers, grouped by what the buyer was trying to do. The full report shows which gaps to close first, and how.
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Asking which brand to buy0 of 2
-
Shopping for a specific need0 of 1
-
Deciding what to look for0 of 1
-
Comparing brands0 of 1
-
Asking for someone like them0 of 1
recommending others
- Which of the 22 websites to get PetChef onto first
- The questions to win, in the order to win them
- What to publish on PetChef's own site and Instagram
We read 6 answers. You have seen two of them.
The rest stays sealed until you open the full report: every brand AI named, every answer word for word, and what to change.
Seven posts, scored on four things.
Read from their seven most recent posts. Each one is scored out of 100 below, with what we saw behind the number.
- 01Hook strength
- 02Format range
- 03Captions & CTAs
- 04Cadence
Where the feed is strong, and where it leaks.
Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.
Your best post earns 0.1% engagement; the median post 0.1%. The one that landed opened with “Before humans reached for the stars, brave dogs led the way!”.
3 reels, 2 carousels across 5 posts. images untested.
1 of 5 captions asks the reader to do anything. 5 hashtags per post. 45 words on average.
4.8 posts a week between 24 Oct and 31 Oct.
Your best post earned 1.8× the engagement of your weakest.
Ranked by engagement rate. What each one did differently is read from the frame and the caption.
All 5 posts, by engagement rate.
One bar per post, in the order they went out. Hover a bar to see its date and rate.
“Before humans reached for the stars, brave dogs led the way!”, 0.1% ER.
“Fussy eater, vegetarian parent and one happy ending! ❤️✨️”, 0.0% ER.
What makes a post recognisably yours.
Extracted from the frames and captions, not from a brief.
Look
Centered subjects with a focus on pets and their interactions with food or humans.
Voice
“We speak directly to pet owners, blending warmth, relatability, and professionalism to highlight the joy and care in providing fresh, wholesome meals for pets.”
Recurring marks
- 01emotional pet stories
- 02focus on fresh and wholesome meals
- 03use of emojis in captions
What the accounts competing for your audience are doing that you are not.
The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.
See everything else Nayavo doesWhen buyers ask AI about pet food, PetChef is not in the answers yet.
Royal Canin leads. PetChef can enter with one mention.
- 01 Royal Canin 83% #1.0
- 02 Farmina 83% #3.8
- 03 Drools 67% #2.0
- 04 Pedigree 67% #3.5
- 05 Orijen 67% #3.8
- — PetChef YOU 0% Not named
Buyers asked. AI answered. PetChef was not in it.
Every kind of question, and how often AI named you.
- Asking which brand to buy0 of 2
- Shopping for a specific need0 of 1
- Deciding what to look for0 of 1
- Comparing brands0 of 1
- Asking for someone like them0 of 1
We read 6 answers. You have seen two.
Seven posts, scored on four things.
Hook strengthBest post vs. median 71
Your best post earns 0.1% engagement; the median post 0.1%. The one that landed opened with “Before humans reached for the stars, brave dogs led the way!”.
Hook formulasFormat rangeReel · Carousel · Image 69
3 reels, 2 carousels across 5 posts. images untested.
Formats to testCaptions & CTAsAsks, hashtags, length 52
1 of 5 captions asks the reader to do anything. 5 hashtags per post. 45 words on average.
CTA templatesCadencePosts per week 95
4.8 posts a week between 24 Oct and 31 Oct.
Best posting windowsYour best post earned 1.8× the engagement of your weakest.
#1 · 0.1%
Centered subjects with a focus on pets and their interactions with food or humans.
“We speak directly to pet owners, blending warmth, relatability, and professionalism to highlight the joy and care in providing fresh, wholesome meals for pets.”