Seven posts, scored on five things.
Read from their seven most recent posts. Each one is scored out of 100 below, with what we saw behind the number.
- 01Visual identity
- 02Hook strength
- 03Format range
- 04Captions & CTAs
- 05Cadence
Where the feed is strong, and where it leaks.
Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.
A 6-colour palette held across 7 posts (consistency 0.44). Recurring marks: petbutty features, petbuttyfurmily.
Your best post earns 11.3% engagement; the median post 3.1%.
5 of 5 posts are images. reels and carousels untested.
0 of 5 captions ask the reader to do anything. 5–9 hashtags per post. 18 words on average.
0.1 posts a week between 7 Mar and 28 Dec. Less than one post a week.
Your best post earned 4.9× the engagement of your weakest.
Ranked by engagement rate. What each one did differently is read from the frame and the caption.
All 5 posts, by engagement rate.
One bar per post, in the order they went out. Hover a bar to see its date and rate.
“visual appeal”, 2.3% ER.
Lifestyle posts average 5.6%, product showcase posts 2.7%: 2.1× apart.
What makes a post recognisably yours.
Extracted from the frames and captions, not from a brief.
Look
Voice
“brand”
Recurring marks
- 01petbutty features
- 02petbuttyfurmily
- 03dog fashion emphasis
- 04friendly, warm tone
What the accounts competing for your audience are doing that you are not.
The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.
See everything else Nayavo doesSeven posts, scored on five things.
Visual identityPalette, layout, marks 44
A 6-colour palette held across 7 posts (consistency 0.44). Recurring marks: petbutty features, petbuttyfurmily.
Fix in full reportHook strengthBest post vs. median 28
Your best post earns 11.3% engagement; the median post 3.1%.
Hook formulasFormat rangeReel · Carousel · Image 20
5 of 5 posts are images. reels and carousels untested.
Formats to testCaptions & CTAsAsks, hashtags, length 40
0 of 5 captions ask the reader to do anything. 5–9 hashtags per post. 18 words on average.
CTA templatesCadencePosts per week 14
0.1 posts a week between 7 Mar and 28 Dec. Less than one post a week.
Best posting windowsYour best post earned 4.9× the engagement of your weakest.
#1 · 11.3%
“brand”