Ten posts, scored on five things.
Read from their ten most recent posts. Each one is scored out of 100 below, with what we saw behind the number.
- 01Visual identity
- 02Hook strength
- 03Format range
- 04Captions & CTAs
- 05Cadence
Where the feed is strong, and where it leaks.
Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.
A 5-colour palette held across 10 posts (consistency 0.85). Recurring marks: Apple Pencil with vibrant tips/sleeves, cozy wooden desk setups.
Your best post earns 0.2% engagement; the median post 0.1%. The one that landed opened with “Papercut Hearts In Procreate”.
6 reels, 3 images, 1 carousel across 10 posts.
9 of 10 captions ask the reader to do anything. 0–10 hashtags per post. 45 words on average.
0.8 posts a week between 22 Mar and 16 Jun. Less than one post a week.
Your best post earned 18× the engagement of your weakest.
Ranked by engagement rate. What each one did differently is read from the frame and the caption.
All 10 posts, by engagement rate.
One bar per post, in the order they went out. Hover a bar to see its date and rate.
“Papercut Hearts In Procreate”, 0.2% ER.
“Want to stay up-to-date on PenTips news and the digital art…”, 0.0% ER.
Product showcase posts average 0.1%, promotional posts 0.0%: 5.3× apart.
What makes a post recognisably yours.
Extracted from the frames and captions, not from a brief.
Look
Diagonal flat lays and extreme macro close-ups of the Apple Pencil and iPad, often framed on a rustic wooden desk or clean white surface with centered text overlays.
Voice
“Friendly, encouraging, and direct. Uses second-person address ('your creative flow', 'wish you knew') paired with structured bullet points, emojis, and clear discount offers.”
Recurring marks
- 01Apple Pencil with vibrant tips/sleeves
- 02cozy wooden desk setups
- 03bold sans-serif text overlays with hooks
What the accounts competing for your audience are doing that you are not.
The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.
See everything else Nayavo doesTen posts, scored on five things.
Visual identityPalette, layout, marks 85
A 5-colour palette held across 10 posts (consistency 0.85). Recurring marks: Apple Pencil with vibrant tips/sleeves, cozy wooden desk setups.
Fix in full reportHook strengthBest post vs. median 31
Your best post earns 0.2% engagement; the median post 0.1%. The one that landed opened with “Papercut Hearts In Procreate”.
Hook formulasFormat rangeReel · Carousel · Image 85
6 reels, 3 images, 1 carousel across 10 posts.
Formats to testCaptions & CTAsAsks, hashtags, length 94
9 of 10 captions ask the reader to do anything. 0–10 hashtags per post. 45 words on average.
CTA templatesCadencePosts per week 27
0.8 posts a week between 22 Mar and 16 Jun. Less than one post a week.
Best posting windowsYour best post earned 18× the engagement of your weakest.
#1 · 0.2%
Diagonal flat lays and extreme macro close-ups of the Apple Pencil and iPad, often framed on a rustic wooden desk or clean white surface with centered text overlays.
“Friendly, encouraging, and direct. Uses second-person address ('your creative flow', 'wish you knew') paired with structured bullet points, emojis, and clear discount offers.”