Read from their seven most recent posts. Each one is scored out of 100 below, with what we saw behind the number.
Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.
Your best post earns 1.5% engagement; the median post 0.5%. The one that landed opened with “anniversary/story”.
5 of 5 posts are reels. carousels and images untested.
2 of 5 captions ask the reader to do anything. 0–2 hashtags per post. 45 words on average.
0.1 posts a week between 11 Nov and 6 Jun. Less than one post a week.
Ranked by engagement rate. What each one did differently is read from the frame and the caption.
One bar per post, in the order they went out. Hover a bar to see its date and rate.
“anniversary/story”, 1.5% ER.
Promotional posts average 1.3%, educational posts 0.5%: 2.7× apart.
Extracted from the frames and captions, not from a brief.
filmic, narrative-driven sequences with slow transitions
“brand_voice - informative and aspirational”
The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.
See everything else Nayavo doesYour best post earns 1.5% engagement; the median post 0.5%. The one that landed opened with “anniversary/story”.
Hook formulas5 of 5 posts are reels. carousels and images untested.
Formats to test2 of 5 captions ask the reader to do anything. 0–2 hashtags per post. 45 words on average.
CTA templates0.1 posts a week between 11 Nov and 6 Jun. Less than one post a week.
Best posting windowsfilmic, narrative-driven sequences with slow transitions
“brand_voice - informative and aspirational”