When buyers ask AI about fashion retail, Peacocks is named in 1 of 6 answers.
We put 6 real buyer questions to ChatGPT and Gemini and read every answer. Primark and Marks & Spencer are named more often.
AI names Peacocks in 1 answer, but ties it to no single idea yet.
Read from the 1 answers that named Peacocks.
Once AI starts naming you, this is where you see what it says. The full report shows what competitors are praised for.
Peacocks is number 9. Primark is named almost twice as often.
Top brands named across the same 6 answers, ranked by share of answers. Average position is where each brand lands in the answer.
- 01 Primark 50% #1.0
- 02 Marks & Spencer 50% #4.7
- 03 Uniqlo 33% #2.0
- 04 Matalan 33% #3.0
- 05 Barbour 33% #3.5
- 09 PeacocksYou 17% #2.0
Buyers asked. AI answered. Peacocks was not in it.
Two of the 5 questions where AI recommended other brands. The full report lists every one, with the answer AI gave.
Peacocks loses most when buyers are asking which brand to buy.
All 6 answers, grouped by what the buyer was trying to do. The full report shows which gaps to close first, and how.
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Asking which brand to buy0 of 2
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Shopping for a specific need0 of 1
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Comparing brands0 of 1
-
Asking for someone like them0 of 1
-
Deciding what to look for1 of 1
recommending others
- Which of the 36 websites to get Peacocks onto first
- The questions to win, in the order to win them
- What to publish on Peacocks's own site and Instagram
We read 6 answers. You have seen two of them.
The rest stays sealed until you open the full report: every brand AI named, every answer word for word, and what to change.
Seven posts, scored on four things.
Read from their seven most recent posts. Each one is scored out of 100 below, with what we saw behind the number.
- 01Hook strength
- 02Format range
- 03Captions & CTAs
- 04Cadence
Where the feed is strong, and where it leaks.
Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.
Your best post earns 0.3% engagement; the median post 0.0%. The one that landed opened with “When girls night out starts before you've even left the hotel 💃✨”.
5 of 5 posts are reels. carousels and images untested.
5 of 5 captions ask the reader to do anything. 0 hashtags per post. 79 words on average.
28.0 posts a week between 31 Oct and 1 Nov. A daily rhythm, sustained. Reach is the constraint, not output.
Your best post earned 30× the engagement of your weakest.
Ranked by engagement rate. What each one did differently is read from the frame and the caption.
All 5 posts, by engagement rate.
One bar per post, in the order they went out. Hover a bar to see its date and rate.
“When girls night out starts before you've even left the hot…”, 0.3% ER.
“Getting cosy and Christmas ready in our festive PJs!”, 0.0% ER.
Product showcase posts average 0.1%, promotional posts 0.0%: 6.4× apart.
What makes a post recognisably yours.
Extracted from the frames and captions, not from a brief.
Look
Product-focused visuals with emphasis on outfit details and styling.
Voice
“Engaging and conversational, often addressing the audience directly with playful and promotional language.”
Recurring marks
- 01use of discount codes
- 02seasonal themes
- 03focus on outfit styling
What the accounts competing for your audience are doing that you are not.
The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.
See everything else Nayavo doesWhen buyers ask AI about fashion retail, Peacocks is named in 1 of 6 answers.
Peacocks is number 9. Primark is named almost twice as often.
- 01 Primark 50% #1.0
- 02 Marks & Spencer 50% #4.7
- 03 Uniqlo 33% #2.0
- 04 Matalan 33% #3.0
- 05 Barbour 33% #3.5
- 09 Peacocks YOU 17% #2.0
Buyers asked. AI answered. Peacocks was not in it.
Every kind of question, and how often AI named you.
- Asking which brand to buy0 of 2
- Shopping for a specific need0 of 1
- Comparing brands0 of 1
- Asking for someone like them0 of 1
- Deciding what to look for1 of 1
We read 6 answers. You have seen two.
Seven posts, scored on four things.
Hook strengthBest post vs. median 17
Your best post earns 0.3% engagement; the median post 0.0%. The one that landed opened with “When girls night out starts before you've even left the hotel 💃✨”.
Hook formulasFormat rangeReel · Carousel · Image 20
5 of 5 posts are reels. carousels and images untested.
Formats to testCaptions & CTAsAsks, hashtags, length 70
5 of 5 captions ask the reader to do anything. 0 hashtags per post. 79 words on average.
CTA templatesCadencePosts per week 95
28.0 posts a week between 31 Oct and 1 Nov. A daily rhythm, sustained. Reach is the constraint, not output.
Best posting windowsYour best post earned 30× the engagement of your weakest.
#1 · 0.3%
Product-focused visuals with emphasis on outfit details and styling.
“Engaging and conversational, often addressing the audience directly with playful and promotional language.”