When buyers ask AI about educational media and programming, PBS is named in 5 of 6 answers.
We put 6 real buyer questions to ChatGPT and Gemini and read every answer. No brand is named more often.
The one idea AI attaches to PBS.
Read from the 5 answers that named PBS.
AI links PBS with this more than any other theme, and rarely credits it for high production quality. The full report shows the exact wording from each answer.
PBS leads. Savvas Learning Company is next.
Top brands named across the same 6 answers, ranked by share of answers. Average position is where each brand lands in the answer.
- 01 PBSYou 83% #1.2
- 02 Savvas Learning Company 17% #1.0
- 03 Swank 17% #1.0
- 04 Hillsdale College 17% #2.0
- 05 History Channel 17% #2.0
- 06 Kidiflix 17% #2.0
Buyers asked. AI answered. PBS was not in it.
One of the 1 questions where AI recommended other brands. The full report lists every one, with the answer AI gave.
PBS loses most when buyers are shopping for a specific need.
All 6 answers, grouped by what the buyer was trying to do. The full report shows which gaps to close first, and how.
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Shopping for a specific need0 of 1
-
Asking which brand to buy2 of 2
-
Deciding what to look for1 of 1
-
Comparing brands1 of 1
-
Asking for someone like them1 of 1
recommending others
- Which of the 8 websites to get PBS onto first
- The questions to win, in the order to win them
- What to publish on PBS's own site and Instagram
We read 6 answers. You have seen one of them.
The rest stays sealed until you open the full report: every brand AI named, every answer word for word, and what to change.
Seven posts, scored on five things.
Read from their seven most recent posts. Each one is scored out of 100 below, with what we saw behind the number.
- 01Visual identity
- 02Hook strength
- 03Format range
- 04Captions & CTAs
- 05Cadence
Where the feed is strong, and where it leaks.
Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.
A 6-colour palette held across 7 posts (consistency 0.55). Recurring marks: text overlays, centered compositions.
Your best post earns 0.9% engagement; the median post 0.2%. The one that landed opened with “So what is, 90 degrees?”.
5 of 5 posts are reels. carousels and images untested.
1 of 5 captions asks the reader to do anything. 0–4 hashtags per post. 22 words on average.
29.9 posts a week between 5 Nov and 6 Nov. A daily rhythm, sustained. Reach is the constraint, not output.
Your best post earned 44× the engagement of your weakest.
Ranked by engagement rate. What each one did differently is read from the frame and the caption.
All 5 posts, by engagement rate.
One bar per post, in the order they went out. Hover a bar to see its date and rate.
“So what is, 90 degrees?”, 0.9% ER.
“Donut day?”, 0.0% ER.
What makes a post recognisably yours.
Extracted from the frames and captions, not from a brief.
Look
Centered compositions with clear focus on the subject, often accompanied by text overlays.
Voice
“Clear, concise, and engaging, with a mix of educational and inspirational tones, often posing questions or making bold statements to draw the audience in.”
Recurring marks
- 01text overlays
- 02centered compositions
- 03editorial and educational mood
What the accounts competing for your audience are doing that you are not.
The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.
See everything else Nayavo doesWhen buyers ask AI about educational media and programming, PBS is named in 5 of 6 answers.
PBS leads. Savvas Learning Company is next.
- 01 PBS YOU 83% #1.2
- 02 Savvas Learning Company 17% #1.0
- 03 Swank 17% #1.0
- 04 Hillsdale College 17% #2.0
- 05 History Channel 17% #2.0
- 06 Kidiflix 17% #2.0
Buyers asked. AI answered. PBS was not in it.
Every kind of question, and how often AI named you.
- Shopping for a specific need0 of 1
- Asking which brand to buy2 of 2
- Deciding what to look for1 of 1
- Comparing brands1 of 1
- Asking for someone like them1 of 1
We read 6 answers. You have seen one.
Seven posts, scored on five things.
Visual identityPalette, layout, marks 55
A 6-colour palette held across 7 posts (consistency 0.55). Recurring marks: text overlays, centered compositions.
Fix in full reportHook strengthBest post vs. median 20
Your best post earns 0.9% engagement; the median post 0.2%. The one that landed opened with “So what is, 90 degrees?”.
Hook formulasFormat rangeReel · Carousel · Image 20
5 of 5 posts are reels. carousels and images untested.
Formats to testCaptions & CTAsAsks, hashtags, length 38
1 of 5 captions asks the reader to do anything. 0–4 hashtags per post. 22 words on average.
CTA templatesCadencePosts per week 95
29.9 posts a week between 5 Nov and 6 Nov. A daily rhythm, sustained. Reach is the constraint, not output.
Best posting windowsYour best post earned 44× the engagement of your weakest.
#1 · 0.9%
Centered compositions with clear focus on the subject, often accompanied by text overlays.
“Clear, concise, and engaging, with a mix of educational and inspirational tones, often posing questions or making bold statements to draw the audience in.”