When buyers ask AI about spend management software, Payhawk is named in 1 of 6 answers.
We put 6 real buyer questions to ChatGPT and Gemini and read every answer. Brex and Ramp are named more often.
AI names Payhawk in 1 answer, but ties it to no single idea yet.
Read from the 1 answers that named Payhawk.
Once AI starts naming you, this is where you see what it says. The full report shows what competitors are praised for.
Payhawk is fourth. Brex is named almost twice as often.
Top brands named across the same 6 answers, ranked by share of answers. Average position is where each brand lands in the answer.
- 01 Brex 33% #1.5
- 02 Ramp 33% #3.5
- 03 Coupa 33% #4.0
- 04 PayhawkYou 17% #3.0
- 05 Airwallex 17% #1.0
- 06 ExpenseAnywhere 17% #1.0
Buyers asked. AI answered. Payhawk was not in it.
Two of the 5 questions where AI recommended other brands. The full report lists every one, with the answer AI gave.
Payhawk loses most when buyers are shopping for a specific need.
All 6 answers, grouped by what the buyer was trying to do. The full report shows which gaps to close first, and how.
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Shopping for a specific need0 of 1
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Deciding what to look for0 of 1
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Comparing brands0 of 1
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Asking for someone like them0 of 1
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Asking which brand to buy1 of 2
recommending others
- Which of the 33 websites to get Payhawk onto first
- The questions to win, in the order to win them
- What to publish on Payhawk's own site and Instagram
We read 6 answers. You have seen two of them.
The rest stays sealed until you open the full report: every brand AI named, every answer word for word, and what to change.
Seven posts, scored on five things.
Read from their seven most recent posts. Each one is scored out of 100 below, with what we saw behind the number.
- 01Visual identity
- 02Hook strength
- 03Format range
- 04Captions & CTAs
- 05Cadence
Where the feed is strong, and where it leaks.
Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.
A 6-colour palette held across 7 posts (consistency 0.53). Recurring marks: text overlays, use of brand colors.
Your best post earns 34.1% engagement; the median post 2.4%. The one that landed opened with “Ace it, guys!”.
4 reels, 1 image across 5 posts. carousels untested.
3 of 5 captions ask the reader to do anything. 0 hashtags per post. 97 words on average.
0.7 posts a week between 6 Aug and 24 Sept. Less than one post a week.
Your best post earned 33× the engagement of your weakest.
Ranked by engagement rate. What each one did differently is read from the frame and the caption.
All 5 posts, by engagement rate.
One bar per post, in the order they went out. Hover a bar to see its date and rate.
“Ace it, guys!”, 34.1% ER.
“This edition puts finance's best next move one prompt away.”, 1.0% ER.
What makes a post recognisably yours.
Extracted from the frames and captions, not from a brief.
Look
Consistently centered subjects with clear focus on key visual elements.
Voice
“We speak with confidence and clarity, blending professionalism with a touch of inspiration to connect with our audience.”
Recurring marks
- 01text overlays
- 02use of brand colors
- 03highlighting milestones
- 04professional visuals
What the accounts competing for your audience are doing that you are not.
The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.
See everything else Nayavo doesWhen buyers ask AI about spend management software, Payhawk is named in 1 of 6 answers.
Payhawk is fourth. Brex is named almost twice as often.
- 01 Brex 33% #1.5
- 02 Ramp 33% #3.5
- 03 Coupa 33% #4.0
- 04 Payhawk YOU 17% #3.0
- 05 Airwallex 17% #1.0
- 06 ExpenseAnywhere 17% #1.0
Buyers asked. AI answered. Payhawk was not in it.
Every kind of question, and how often AI named you.
- Shopping for a specific need0 of 1
- Deciding what to look for0 of 1
- Comparing brands0 of 1
- Asking for someone like them0 of 1
- Asking which brand to buy1 of 2
We read 6 answers. You have seen two.
Seven posts, scored on five things.
Visual identityPalette, layout, marks 53
A 6-colour palette held across 7 posts (consistency 0.53). Recurring marks: text overlays, use of brand colors.
Fix in full reportHook strengthBest post vs. median 7
Your best post earns 34.1% engagement; the median post 2.4%. The one that landed opened with “Ace it, guys!”.
Hook formulasFormat rangeReel · Carousel · Image 56
4 reels, 1 image across 5 posts. carousels untested.
Formats to testCaptions & CTAsAsks, hashtags, length 46
3 of 5 captions ask the reader to do anything. 0 hashtags per post. 97 words on average.
CTA templatesCadencePosts per week 25
0.7 posts a week between 6 Aug and 24 Sept. Less than one post a week.
Best posting windowsYour best post earned 33× the engagement of your weakest.
#1 · 34.1%
Consistently centered subjects with clear focus on key visual elements.
“We speak with confidence and clarity, blending professionalism with a touch of inspiration to connect with our audience.”