Prepared for PAULA'S CHOICE SKINCARE

IIYour Instagram, read by AI

Eight posts, scored on five things.

Read from their eight most recent posts. Each one is scored out of 100 below, with what we saw behind the number.

01Visual identity
02Hook strength
03Format range
04Captions & CTAs
05Cadence

Content score

Average of the five scores below

1.3M

Followers

0.0%

Best post ER

0.0%

Median post ER

Scorecard

Where the feed is strong, and where it leaks.

Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.

Visual identity

Palette, layout, marks

A 6-colour palette held across 8 posts (consistency 0.26). Recurring marks: bold typography overlays, consistent pink/neutral palette.

Fix in full report

Hook strength

Best post vs. median

Your best post earns 0.0% engagement; the median post 0.0%. The one that landed opened with “We’ve got a few things to celebrate”.

Hook formulas

Format range

Reel · Carousel · Image

3 reels, 2 carousels across 5 posts. images untested.

Formats to test

Captions & CTAs

Asks, hashtags, length

0 of 5 captions ask the reader to do anything. 0 hashtags per post. 32 words on average.

CTA templates

Cadence

Posts per week

8.4 posts a week between 30 Oct and 3 Nov. A daily rhythm, sustained. Reach is the constraint, not output.

Best posting windows

Posts that worked

Your best post earned 3.1× the engagement of your weakest.

Ranked by engagement rate. What each one did differently is read from the frame and the caption.

#1 · 0.0% ERCarousel · 30 Oct 2026

The hook

“We’ve got a few things to celebrate”

Why it worked

01Bright pink aesthetic supports product prominence
02Clear call-to-action through question prompts audience engagement
03Flat lay style is easy to replicate across formats

487 likes86 comments

#2 · 0.0% ER

text overlay on image

#3 · 0.0% ER

Every post

All 5 posts, by engagement rate.

One bar per post, in the order they went out. Hover a bar to see its date and rate.

Post 1
Post 2
Post 3
Post 4
Post 5

Best

“We’ve got a few things to celebrate”, 0.0% ER.

Brand signature

What makes a post recognisably yours.

Extracted from the frames and captions, not from a brief.

Your palette · 6 colours · consistency 0.26share of frame

#FFFFFF100%

#00000033%

#A5A5A533%

#D1A79E33%

#0A5A9417%

#1C3A5F17%

Look

gridflat_laycentered vertical shot

studio and natural

Voice

“brand”

Avg caption

32 words

Language

English

product featuresingredient educationseasonal kitsbrand partnershipsaward highlightscommunity engagement

Recurring marks

01bold typography overlays
02consistent pink/neutral palette

Subjects, by frequency

product

people

kit visuals

team/team visuals

In the full report

What the accounts competing for your audience are doing that you are not.

The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.

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Named.

Competitors

The accounts fighting for the same attention, and how your content performs next to theirs.

Mapped.

Positioning

Where you sit against them, and the ground nobody in your category is holding.

Ranked.

Recommendations

Every fix on the scorecard, with the post each one comes from.

Drafted.

Content ideas

Post concepts in your palette and voice, each with a format, an angle and a caption.

Included.

Posts

Part of the full analysis.

nayavo.

Part II · Your Instagram

Eight posts, scored on five things.

53/100

1.3M

Followers

0.0%

Best post ER

0.0%

Median ER

01Scorecard · tap to open

Visual identityPalette, layout, marks 26

A 6-colour palette held across 8 posts (consistency 0.26). Recurring marks: bold typography overlays, consistent pink/neutral palette.

Fix in full report

Hook strengthBest post vs. median 66

Your best post earns 0.0% engagement; the median post 0.0%. The one that landed opened with “We’ve got a few things to celebrate”.

Hook formulas

Format rangeReel · Carousel · Image 69

3 reels, 2 carousels across 5 posts. images untested.

Formats to test

Captions & CTAsAsks, hashtags, length 10

0 of 5 captions ask the reader to do anything. 0 hashtags per post. 32 words on average.

CTA templates

CadencePosts per week 95

8.4 posts a week between 30 Oct and 3 Nov. A daily rhythm, sustained. Reach is the constraint, not output.

Best posting windows

02Posts that worked

Your best post earned 3.1× the engagement of your weakest.

#1 · 0.0%

The hook

“We’ve got a few things to celebrate”

Carousel · 30 Oct 2026 · 487 likes

01Bright pink aesthetic supports product prominence

02Clear call-to-action through question prompts audience engagement

03Flat lay style is easy to replicate across formats

#2 · 0.0% ER

text overlay on image

#3 · 0.0% ER

03All 5 posts, by engagement

30 Oct3 Nov

Best · “We’ve got a few things to celebrate”, 0.0% ER.

04Brand signature

100%

33%

gridflat_laycentered vertical shot

In the full report

What your competitors are doing that you are not.

Named.Competitors, account by account

Mapped.Your position and the open ground

Ranked.Every fix, with the post it comes from

Drafted.Post ideas in your palette and voice

Included.Part of the full analysis

Full report for @paulaschoice

5 fixes · competitors · AI answers

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