When buyers ask AI about surfing gear and apparel, Patagonia is named in 6 of 6 answers.
We put 6 real buyer questions to ChatGPT and Gemini and read every answer. No brand is named more often.
The one idea AI attaches to Patagonia.
Read from the 6 answers that named Patagonia.
AI links Patagonia with this more than any other theme, and rarely credits it for training and preparation required. The full report shows the exact wording from each answer.
Patagonia leads. Picture Organic is next.
Top brands named across the same 6 answers, ranked by share of answers. Average position is where each brand lands in the answer.
- 01 PatagoniaYou 100% #1.3
- 02 Picture Organic 50% #2.0
- 03 Wavestorm 17% #1.0
- 04 Catch Surf 17% #2.0
- 05 Abysse 17% #3.0
- 06 Scubapro 17% #4.0
Patagonia loses most when buyers are asking which brand to buy.
All 6 answers, grouped by what the buyer was trying to do. The full report shows which gaps to close first, and how.
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Asking which brand to buy2 of 2
-
Shopping for a specific need1 of 1
-
Deciding what to look for1 of 1
-
Comparing brands1 of 1
-
Asking for someone like them1 of 1
recommending others
- Which of the 0 websites to get Patagonia onto first
- The questions to win, in the order to win them
- What to publish on Patagonia's own site and Instagram
We read 6 answers. You have seen 0 of them.
The rest stays sealed until you open the full report: every brand AI named, every answer word for word, and what to change.
One posts, scored on two things.
Read from their one most recent posts. Each one is scored out of 100 below, with what we saw behind the number.
- 01Format range
- 02Captions & CTAs
Where the feed is strong, and where it leaks.
Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.
1 of 1 post is a carousel. reels and images untested.
1 of 1 caption asks the reader to do anything. 0 hashtags per post.
Your best posts, ranked by engagement rate.
Ranked by engagement rate. What each one did differently is read from the frame and the caption.
What makes a post recognisably yours.
Extracted from the frames and captions, not from a brief.
Voice
“Patagonia speaks with authority and clarity, emphasizing environmental and community engagement while maintaining an approachable tone.”
What the accounts competing for your audience are doing that you are not.
The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.
See everything else Nayavo doesWhen buyers ask AI about surfing gear and apparel, Patagonia is named in 6 of 6 answers.
Patagonia leads. Picture Organic is next.
- 01 Patagonia YOU 100% #1.3
- 02 Picture Organic 50% #2.0
- 03 Wavestorm 17% #1.0
- 04 Catch Surf 17% #2.0
- 05 Abysse 17% #3.0
- 06 Scubapro 17% #4.0
Every kind of question, and how often AI named you.
- Asking which brand to buy2 of 2
- Shopping for a specific need1 of 1
- Deciding what to look for1 of 1
- Comparing brands1 of 1
- Asking for someone like them1 of 1
We read 6 answers. You have seen no.
One posts, scored on two things.
Format rangeReel · Carousel · Image 20
1 of 1 post is a carousel. reels and images untested.
Formats to testCaptions & CTAsAsks, hashtags, length 70
1 of 1 caption asks the reader to do anything. 0 hashtags per post.
CTA templatesYour best posts, ranked by engagement rate.
#1 · 0.1%“Patagonia speaks with authority and clarity, emphasizing environmental and community engagement while maintaining an approachable tone.”