When buyers ask AI about diapers, Pampers is named in 5 of 6 answers.
We put 6 real buyer questions to ChatGPT and Gemini and read every answer. No brand is named more often.
The one idea AI attaches to Pampers.
Read from the 5 answers that named Pampers.
AI links Pampers with this more than any other theme, and rarely credits it for overnight absorbency. The full report shows the exact wording from each answer.
Pampers leads. Huggies is next.
Top brands named across the same 6 answers, ranked by share of answers. Average position is where each brand lands in the answer.
- 01 PampersYou 83% #1.0
- 02 Huggies 83% #1.8
- 03 Coterie 67% #3.5
- 04 Honest 33% #3.0
- 05 Luvs 33% #4.0
- 06 GoodNites 33% #5.5
Buyers asked. AI answered. Pampers was not in it.
One of the 1 questions where AI recommended other brands. The full report lists every one, with the answer AI gave.
Pampers loses most when buyers are asking which brand to buy.
All 6 answers, grouped by what the buyer was trying to do. The full report shows which gaps to close first, and how.
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Asking which brand to buy1 of 2
-
Shopping for a specific need1 of 1
-
Deciding what to look for1 of 1
-
Comparing brands1 of 1
-
Asking for someone like them1 of 1
recommending others
- Which of the 7 websites to get Pampers onto first
- The questions to win, in the order to win them
- What to publish on Pampers's own site and Instagram
We read 6 answers. You have seen one of them.
The rest stays sealed until you open the full report: every brand AI named, every answer word for word, and what to change.
Seven posts, scored on five things.
Read from their seven most recent posts. Each one is scored out of 100 below, with what we saw behind the number.
- 01Visual identity
- 02Hook strength
- 03Format range
- 04Captions & CTAs
- 05Cadence
Where the feed is strong, and where it leaks.
Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.
A 6-colour palette held across 7 posts (consistency 0.17). Recurring marks: on-image text overlays reinforcing key messages, close-up product shots with hands or product in foreground.
Your best post earns 2.4% engagement; the median post 0.1%. The one that landed opened with “text overlay highlighting claim”.
3 reels, 1 image, 1 carousel across 5 posts.
0 of 5 captions ask the reader to do anything. 0–5 hashtags per post. 29 words on average.
16.9 posts a week between 31 Oct and 2 Nov. A daily rhythm, sustained. Reach is the constraint, not output.
Your best post earned 107× the engagement of your weakest.
Ranked by engagement rate. What each one did differently is read from the frame and the caption.
All 5 posts, by engagement rate.
One bar per post, in the order they went out. Hover a bar to see its date and rate.
“text overlay highlighting claim”, 2.4% ER.
“text overlay”, 0.0% ER.
What makes a post recognisably yours.
Extracted from the frames and captions, not from a brief.
Voice
“consistent brand voice”
Recurring marks
- 01on-image text overlays reinforcing key messages
- 02close-up product shots with hands or product in foreground
- 03family-oriented moments and real-life context
What the accounts competing for your audience are doing that you are not.
The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.
See everything else Nayavo doesWhen buyers ask AI about diapers, Pampers is named in 5 of 6 answers.
Pampers leads. Huggies is next.
- 01 Pampers YOU 83% #1.0
- 02 Huggies 83% #1.8
- 03 Coterie 67% #3.5
- 04 Honest 33% #3.0
- 05 Luvs 33% #4.0
- 06 GoodNites 33% #5.5
Buyers asked. AI answered. Pampers was not in it.
Every kind of question, and how often AI named you.
- Asking which brand to buy1 of 2
- Shopping for a specific need1 of 1
- Deciding what to look for1 of 1
- Comparing brands1 of 1
- Asking for someone like them1 of 1
We read 6 answers. You have seen one.
Seven posts, scored on five things.
Visual identityPalette, layout, marks 17
A 6-colour palette held across 7 posts (consistency 0.17). Recurring marks: on-image text overlays reinforcing key messages, close-up product shots with hands or product in foreground.
Fix in full reportHook strengthBest post vs. median 3
Your best post earns 2.4% engagement; the median post 0.1%. The one that landed opened with “text overlay highlighting claim”.
Hook formulasFormat rangeReel · Carousel · Image 89
3 reels, 1 image, 1 carousel across 5 posts.
Formats to testCaptions & CTAsAsks, hashtags, length 32
0 of 5 captions ask the reader to do anything. 0–5 hashtags per post. 29 words on average.
CTA templatesCadencePosts per week 95
16.9 posts a week between 31 Oct and 2 Nov. A daily rhythm, sustained. Reach is the constraint, not output.
Best posting windowsYour best post earned 107× the engagement of your weakest.
#1 · 2.4%
“consistent brand voice”