When buyers ask AI about Outdoor gear and apparel, Outdoor Research is named in 3 of 6 answers.
We put 6 real buyer questions to ChatGPT and Gemini and read every answer. Patagonia and Arc’teryx are named more often.
The one idea AI attaches to Outdoor Research.
Read from the 3 answers that named Outdoor Research.
AI links Outdoor Research with this more than any other theme, and rarely credits it for waterproof protection. The full report shows the exact wording from each answer.
Outdoor Research is third. Patagonia is named more often.
Top brands named across the same 6 answers, ranked by share of answers. Average position is where each brand lands in the answer.
- 01 Patagonia 83% #2.4
- 02 Arc’teryx 67% #2.5
- 03 Outdoor ResearchYou 50% #2.7
- 04 Marmot 50% #4.0
- 05 REI Co‐op 50% #4.7
- 06 The North Face 33% #2.5
Buyers asked. AI answered. Outdoor Research was not in it.
Two of the 3 questions where AI recommended other brands. The full report lists every one, with the answer AI gave.
Outdoor Research loses most when buyers are shopping for a specific need.
All 6 answers, grouped by what the buyer was trying to do. The full report shows which gaps to close first, and how.
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Shopping for a specific need0 of 1
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Comparing brands0 of 1
-
Asking for someone like them0 of 1
-
Asking which brand to buy2 of 2
-
Deciding what to look for1 of 1
recommending others
- Which of the 16 websites to get Outdoor Research onto first
- The questions to win, in the order to win them
- What to publish on Outdoor Research's own site and Instagram
We read 6 answers. You have seen two of them.
The rest stays sealed until you open the full report: every brand AI named, every answer word for word, and what to change.
Seven posts, scored on four things.
Read from their seven most recent posts. Each one is scored out of 100 below, with what we saw behind the number.
- 01Hook strength
- 02Format range
- 03Captions & CTAs
- 04Cadence
Where the feed is strong, and where it leaks.
Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.
Your best post earns 0.1% engagement; the median post 0.1%.
3 carousels, 2 reels across 5 posts. images untested.
0 of 5 captions ask the reader to do anything. 2 hashtags per post. 5 words on average.
11.6 posts a week between 27 Oct and 30 Oct. A daily rhythm, sustained. Reach is the constraint, not output.
Your best post earned 55× the engagement of your weakest.
Ranked by engagement rate. What each one did differently is read from the frame and the caption.
All 5 posts, by engagement rate.
One bar per post, in the order they went out. Hover a bar to see its date and rate.
What makes a post recognisably yours.
Extracted from the frames and captions, not from a brief.
Look
Balanced mix of product-focused and environment-focused imagery
Voice
“Confident and aspirational, speaking directly to outdoor enthusiasts who value resilience and versatility.”
Recurring marks
- 01Weatherproof gear
- 02Outdoor resilience
- 03Versatile functionality
What the accounts competing for your audience are doing that you are not.
The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.
See everything else Nayavo doesWhen buyers ask AI about Outdoor gear and apparel, Outdoor Research is named in 3 of 6 answers.
Outdoor Research is third. Patagonia is named more often.
- 01 Patagonia 83% #2.4
- 02 Arc’teryx 67% #2.5
- 03 Outdoor Research YOU 50% #2.7
- 04 Marmot 50% #4.0
- 05 REI Co‐op 50% #4.7
- 06 The North Face 33% #2.5
Buyers asked. AI answered. Outdoor Research was not in it.
Every kind of question, and how often AI named you.
- Shopping for a specific need0 of 1
- Comparing brands0 of 1
- Asking for someone like them0 of 1
- Asking which brand to buy2 of 2
- Deciding what to look for1 of 1
We read 6 answers. You have seen two.
Seven posts, scored on four things.
Hook strengthBest post vs. median 77
Your best post earns 0.1% engagement; the median post 0.1%.
Hook formulasFormat rangeReel · Carousel · Image 69
3 carousels, 2 reels across 5 posts. images untested.
Formats to testCaptions & CTAsAsks, hashtags, length 22
0 of 5 captions ask the reader to do anything. 2 hashtags per post. 5 words on average.
CTA templatesCadencePosts per week 95
11.6 posts a week between 27 Oct and 30 Oct. A daily rhythm, sustained. Reach is the constraint, not output.
Best posting windowsYour best post earned 55× the engagement of your weakest.
#1 · 0.1%
Balanced mix of product-focused and environment-focused imagery
“Confident and aspirational, speaking directly to outdoor enthusiasts who value resilience and versatility.”