Prepared for OURCROWD

IIYour Instagram, read by AI

Seven posts, scored on five things.

Read from their seven most recent posts. Each one is scored out of 100 below, with what we saw behind the number.

01Visual identity
02Hook strength
03Format range
04Captions & CTAs
05Cadence

Content score

Average of the five scores below

14.1K

Followers

0.6%

Best post ER

0.1%

Median post ER

Scorecard

Where the feed is strong, and where it leaks.

Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.

Visual identity

Palette, layout, marks

A 6-colour palette held across 7 posts (consistency 0.31). Recurring marks: bold typography overlays, white minimalist backgrounds.

Fix in full report

Hook strength

Best post vs. median

Your best post earns 0.6% engagement; the median post 0.1%. The one that landed opened with “$13M committed in 40 days”.

Hook formulas

Format range

Reel · Carousel · Image

4 images, 1 reel across 5 posts. carousels untested.

Formats to test

Captions & CTAs

Asks, hashtags, length

3 of 5 captions ask the reader to do anything. 0–2 hashtags per post. 50 words on average.

CTA templates

Cadence

Posts per week

0.2 posts a week between 7 Jul and 3 Jan. Less than one post a week.

Best posting windows

Posts that worked

Your best post earned 7.1× the engagement of your weakest.

Ranked by engagement rate. What each one did differently is read from the frame and the caption.

#1 · 0.6% ERImage · 20 Dec 2023

The hook

“$13M committed in 40 days”

Why it worked

01Milestone-driven update (amount and number of companies)
02Timely topic with crisis resilience context
03Clear external link to press release

73 likes5 comments

#2 · 0.1% ER

opening story hook

story-driven hook that connects science fiction imagery to a real brand proposition

#3 · 0.1% ER

Can you see it?

Clear scientific concept explained visually with simple text

Every post

All 5 posts, by engagement rate.

One bar per post, in the order they went out. Hover a bar to see its date and rate.

Post 1
Post 2
Post 3
Post 4
Post 5

Best

“$13M committed in 40 days”, 0.6% ER.

Weakest

“bold_quote”, 0.1% ER.

Brand signature

What makes a post recognisably yours.

Extracted from the frames and captions, not from a brief.

Your palette · 6 colours · consistency 0.31share of frame

#FFFFFF100%

#00000050%

#4A90E233%

#8A5A2F33%

#9CA3AF33%

#D2A57933%

Look

headline at top; main media centered

centered product shottext overlays at top or bottomclean white backgroundminimal distractionsrule_of_thirds when applicable

soft, even lighting; studio lighting for product shots smooth, clean textures; high-contrast typography overlays mostly static images; reels with light movement or CTA cuts

Voice

“clear, informative, confident”

Avg caption

50 words

Language

English

milestonesportfolio spotlighttech/healthcare innovationsinvestor accesscommunity impact

Recurring marks

01bold typography overlays
02white minimalist backgrounds
03portfolio/company spotlight
04teal accent overlays
05clear CTA prompts

Subjects, by frequency

portfolio company portraits

product devices (robotics, microsystems)

people in professional settings

lab/office environment

text overlays on product images

In the full report

What the accounts competing for your audience are doing that you are not.

The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.

Start a 7-day free trial Log in

See everything else Nayavo does

Named.

Competitors

The accounts fighting for the same attention, and how your content performs next to theirs.

Mapped.

Positioning

Where you sit against them, and the ground nobody in your category is holding.

Ranked.

Recommendations

Every fix on the scorecard, with the post each one comes from.

Drafted.

Content ideas

Post concepts in your palette and voice, each with a format, an angle and a caption.

Included.

Posts

Part of the full analysis.

nayavo.

Part II · Your Instagram

Seven posts, scored on five things.

34/100

14.1K

Followers

0.6%

Best post ER

0.1%

Median ER

01Scorecard · tap to open

Visual identityPalette, layout, marks 31

A 6-colour palette held across 7 posts (consistency 0.31). Recurring marks: bold typography overlays, white minimalist backgrounds.

Fix in full report

Hook strengthBest post vs. median 22

Your best post earns 0.6% engagement; the median post 0.1%. The one that landed opened with “$13M committed in 40 days”.

Hook formulas

Format rangeReel · Carousel · Image 56

4 images, 1 reel across 5 posts. carousels untested.

Formats to test

Captions & CTAsAsks, hashtags, length 48

3 of 5 captions ask the reader to do anything. 0–2 hashtags per post. 50 words on average.

CTA templates

CadencePosts per week 15

0.2 posts a week between 7 Jul and 3 Jan. Less than one post a week.

Best posting windows

02Posts that worked

Your best post earned 7.1× the engagement of your weakest.

#1 · 0.6%

The hook

“$13M committed in 40 days”

Image · 20 Dec 2023 · 73 likes

01Milestone-driven update (amount and number of companies)

02Timely topic with crisis resilience context

03Clear external link to press release

#2 · 0.1% ER

opening story hook

story-driven hook that connects science fiction imagery to a real brand proposition

#3 · 0.1% ER

Can you see it?

Clear scientific concept explained visually with simple text

03All 5 posts, by engagement

7 Jul3 Jan

Best · “$13M committed in 40 days”, 0.6% ER.

Weakest · “bold_quote”, 0.1% ER.

04Brand signature

100%

50%

headline at top; main media centered

centered product shottext overlays at top or bottomclean white backgroundminimal distractionsrule_of_thirds when applicable

In the full report

What your competitors are doing that you are not.

Named.Competitors, account by account

Mapped.Your position and the open ground

Ranked.Every fix, with the post it comes from

Drafted.Post ideas in your palette and voice

Included.Part of the full analysis

Full report for @ourcrowd

5 fixes · competitors · AI answers

Start free trial