Seven posts, scored on five things.
Read from their seven most recent posts. Each one is scored out of 100 below, with what we saw behind the number.
- 01Visual identity
- 02Hook strength
- 03Format range
- 04Captions & CTAs
- 05Cadence
Where the feed is strong, and where it leaks.
Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.
A 6-colour palette held across 7 posts (consistency 0.17). Recurring marks: oversized serif headlines, muted neutral palette with deep red and slate accents.
Your best post earns 0.2% engagement; the median post 0.1%. The one that landed opened with “Welcome to the Oura family, Jack and Dina.”.
3 reels, 1 image, 1 carousel across 5 posts.
2 of 5 captions ask the reader to do anything. 0 hashtags per post. 8 words on average.
7.0 posts a week between 1 Nov and 6 Nov. A daily rhythm, sustained. Reach is the constraint, not output.
Your best post earned 4.5× the engagement of your weakest.
Ranked by engagement rate. What each one did differently is read from the frame and the caption.
All 5 posts, by engagement rate.
One bar per post, in the order they went out. Hover a bar to see its date and rate.
“Welcome to the Oura family, Jack and Dina.”, 0.2% ER.
“Wear your best life.”, 0.1% ER.
What makes a post recognisably yours.
Extracted from the frames and captions, not from a brief.
Look
A bold serif headline sits over a clean, uncluttered frame, with the subject held close and the ring visible on the hand.
Voice
“Short, warm and a little wry, like a friend who wears a ring and has opinions about your sleep. A line or two, with a joke or a link where it helps.”
Recurring marks
- 01oversized serif headlines
- 02muted neutral palette with deep red and slate accents
- 03minimal copy that lets the image carry the idea
What the accounts competing for your audience are doing that you are not.
The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.
See everything else Nayavo doesSeven posts, scored on five things.
Visual identityPalette, layout, marks 17
A 6-colour palette held across 7 posts (consistency 0.17). Recurring marks: oversized serif headlines, muted neutral palette with deep red and slate accents.
Fix in full reportHook strengthBest post vs. median 42
Your best post earns 0.2% engagement; the median post 0.1%. The one that landed opened with “Welcome to the Oura family, Jack and Dina.”.
Hook formulasFormat rangeReel · Carousel · Image 89
3 reels, 1 image, 1 carousel across 5 posts.
Formats to testCaptions & CTAsAsks, hashtags, length 34
2 of 5 captions ask the reader to do anything. 0 hashtags per post. 8 words on average.
CTA templatesCadencePosts per week 95
7.0 posts a week between 1 Nov and 6 Nov. A daily rhythm, sustained. Reach is the constraint, not output.
Best posting windowsYour best post earned 4.5× the engagement of your weakest.
#1 · 0.2%
A bold serif headline sits over a clean, uncluttered frame, with the subject held close and the ring visible on the hand.
“Short, warm and a little wry, like a friend who wears a ring and has opinions about your sleep. A line or two, with a joke or a link where it helps.”