Ten posts, scored on five things.
Read from their ten most recent posts. Each one is scored out of 100 below, with what we saw behind the number.
- 01Visual identity
- 02Hook strength
- 03Format range
- 04Captions & CTAs
- 05Cadence
Where the feed is strong, and where it leaks.
Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.
A 5-colour palette held across 10 posts (consistency 0.80). Recurring marks: Oswaal Books logo placement, Red and blue color-coded comparison columns.
Your best post earns 0.1% engagement; the median post 0.0%. The one that landed opened with “Sometimes, breaking a little gullak is just another way of saying, 'You mean the world to me.'”.
5 reels, 3 images, 2 carousels across 10 posts.
4 of 10 captions ask the reader to do anything. 0–5 hashtags per post. 65 words on average.
14.3 posts a week between 27 Aug and 1 Sept. A daily rhythm, sustained. Reach is the constraint, not output.
Your best post earned 30× the engagement of your weakest.
Ranked by engagement rate. What each one did differently is read from the frame and the caption.
All 10 posts, by engagement rate.
One bar per post, in the order they went out. Hover a bar to see its date and rate.
“Sometimes, breaking a little gullak is just another way of …”, 0.1% ER.
“If you’re a teacher, you might want to hear this before cho…”, 0.0% ER.
User generated style posts average 0.1%, educational posts 0.0%: 4.0× apart.
What makes a post recognisably yours.
Extracted from the frames and captions, not from a brief.
Look
Structured, symmetrical layouts featuring clear grids, side-by-side comparisons, or bold centered headlines paired with clean vector graphics.
Voice
“Friendly, encouraging, and highly structured. Uses direct-address hooks ('Still studying the hard way?'), clear bullet points or numbered lists, and ends with a block of SEO keywords and relevant hashtags.”
Recurring marks
- 01Oswaal Books logo placement
- 02Red and blue color-coded comparison columns
- 03Numbered grid layouts (01-08) with custom icons
What the accounts competing for your audience are doing that you are not.
The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.
See everything else Nayavo doesTen posts, scored on five things.
Visual identityPalette, layout, marks 80
A 5-colour palette held across 10 posts (consistency 0.80). Recurring marks: Oswaal Books logo placement, Red and blue color-coded comparison columns.
Fix in full reportHook strengthBest post vs. median 16
Your best post earns 0.1% engagement; the median post 0.0%. The one that landed opened with “Sometimes, breaking a little gullak is just another way of saying, 'You mean the world to me.'”.
Hook formulasFormat rangeReel · Carousel · Image 95
5 reels, 3 images, 2 carousels across 10 posts.
Formats to testCaptions & CTAsAsks, hashtags, length 56
4 of 10 captions ask the reader to do anything. 0–5 hashtags per post. 65 words on average.
CTA templatesCadencePosts per week 95
14.3 posts a week between 27 Aug and 1 Sept. A daily rhythm, sustained. Reach is the constraint, not output.
Best posting windowsYour best post earned 30× the engagement of your weakest.
#1 · 0.1%
Structured, symmetrical layouts featuring clear grids, side-by-side comparisons, or bold centered headlines paired with clean vector graphics.
“Friendly, encouraging, and highly structured. Uses direct-address hooks ('Still studying the hard way?'), clear bullet points or numbered lists, and ends with a block of SEO keywords and relevant hashtags.”