When buyers ask AI about Outdoor backpacks, ORTLIEB is named in 3 of 6 answers.
We put 6 real buyer questions to ChatGPT and Gemini and read every answer. Deuter and Vaude are named more often.
The one idea AI attaches to ORTLIEB.
Read from the 3 answers that named ORTLIEB.
AI links ORTLIEB with this more than any other theme, and rarely credits it for quality materials. The full report shows the exact wording from each answer.
ORTLIEB is third. Deuter is named more often.
Top brands named across the same 6 answers, ranked by share of answers. Average position is where each brand lands in the answer.
- 01 Deuter 83% #2.0
- 02 Vaude 67% #2.5
- 03 ORTLIEBYou 50% #1.0
- 04 Osprey 50% #2.0
- 05 Tatonka 33% #3.0
- 06 Gregory 17% #3.0
Buyers asked. AI answered. ORTLIEB was not in it.
Two of the 3 questions where AI recommended other brands. The full report lists every one, with the answer AI gave.
ORTLIEB loses most when buyers are shopping for a specific need.
All 6 answers, grouped by what the buyer was trying to do. The full report shows which gaps to close first, and how.
-
Shopping for a specific need0 of 1
-
Asking for someone like them0 of 1
-
Asking which brand to buy1 of 2
-
Deciding what to look for1 of 1
-
Comparing brands1 of 1
recommending others
- Which of the 15 websites to get ORTLIEB onto first
- The questions to win, in the order to win them
- What to publish on ORTLIEB's own site and Instagram
We read 6 answers. You have seen two of them.
The rest stays sealed until you open the full report: every brand AI named, every answer word for word, and what to change.
One posts, scored on two things.
Read from their one most recent posts. Each one is scored out of 100 below, with what we saw behind the number.
- 01Format range
- 02Captions & CTAs
Where the feed is strong, and where it leaks.
Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.
1 of 1 post is a carousel. reels and images untested.
0 of 1 caption ask the reader to do anything. 5 hashtags per post.
Your best posts, ranked by engagement rate.
Ranked by engagement rate. What each one did differently is read from the frame and the caption.
What makes a post recognisably yours.
Extracted from the frames and captions, not from a brief.
Voice
“We speak with clarity and confidence, focusing on the quality, durability, and versatility of our products.”
Recurring marks
- 01clean design
- 02focus on durability
- 03roll closure feature
What the accounts competing for your audience are doing that you are not.
The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.
See everything else Nayavo doesWhen buyers ask AI about Outdoor backpacks, ORTLIEB is named in 3 of 6 answers.
ORTLIEB is third. Deuter is named more often.
- 01 Deuter 83% #2.0
- 02 Vaude 67% #2.5
- 03 ORTLIEB YOU 50% #1.0
- 04 Osprey 50% #2.0
- 05 Tatonka 33% #3.0
- 06 Gregory 17% #3.0
Buyers asked. AI answered. ORTLIEB was not in it.
Every kind of question, and how often AI named you.
- Shopping for a specific need0 of 1
- Asking for someone like them0 of 1
- Asking which brand to buy1 of 2
- Deciding what to look for1 of 1
- Comparing brands1 of 1
We read 6 answers. You have seen two.
One posts, scored on two things.
Format rangeReel · Carousel · Image 20
1 of 1 post is a carousel. reels and images untested.
Formats to testCaptions & CTAsAsks, hashtags, length 40
0 of 1 caption ask the reader to do anything. 5 hashtags per post.
CTA templatesYour best posts, ranked by engagement rate.
#1 · 0.2%“We speak with clarity and confidence, focusing on the quality, durability, and versatility of our products.”