When buyers ask AI about Packaged sweet cookies and biscuits, OREO is named in 1 of 6 answers.
We put 6 real buyer questions to Claude and read every answer. Britannia and Sunfeast are named more often.
AI names OREO in 1 answer, but ties it to no single idea yet.
Read from the 1 answers that named OREO.
Once AI starts naming you, this is where you see what it says. The full report shows what competitors are praised for.
OREO is fourth. Britannia is named almost twice as often.
Top brands named across the same 6 answers, ranked by share of answers. Average position is where each brand lands in the answer.
- 01 Britannia 83% #1.6
- 02 Sunfeast 67% #1.8
- 03 Parle 50% #1.3
- 04 OREOYou 17% #2.0
Buyers asked. AI answered. OREO was not in it.
Two of the 5 questions where AI recommended other brands. The full report lists every one, with the answer AI gave.
OREO loses most when buyers are asking which brand to buy.
All 6 answers, grouped by what the buyer was trying to do. The full report shows which gaps to close first, and how.
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Asking which brand to buy0 of 2
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Shopping for a specific need0 of 1
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Asking for someone like them0 of 1
-
Deciding what to look for0 of 1
-
Comparing brands1 of 1
recommending others
- Which of the 0 websites to get OREO onto first
- The questions to win, in the order to win them
- What to publish on OREO's own site and Instagram
We read 6 answers. You have seen two of them.
The rest stays sealed until you open the full report: every brand AI named, every answer word for word, and what to change.
Seven posts, scored on five things.
Read from their seven most recent posts. Each one is scored out of 100 below, with what we saw behind the number.
- 01Visual identity
- 02Hook strength
- 03Format range
- 04Captions & CTAs
- 05Cadence
Where the feed is strong, and where it leaks.
Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.
A 6-colour palette held across 7 posts (consistency 0.45). Recurring marks: handmade sign or pun text joke, coffee-bean or seasonal backdrop behind the pack.
Your best post earns 0.2% engagement; the median post 0.1%. The one that landed opened with “NOT EVEN IF YOU ASK NICELY”.
4 reels, 1 image across 5 posts. carousels untested.
0 of 5 captions ask the reader to do anything. 0 hashtags per post. 4 words on average.
3.4 posts a week between 26 Oct and 5 Nov.
Your best post earned 324× the engagement of your weakest.
Ranked by engagement rate. What each one did differently is read from the frame and the caption.
All 5 posts, by engagement rate.
One bar per post, in the order they went out. Hover a bar to see its date and rate.
“NOT EVEN IF YOU ASK NICELY”, 0.2% ER.
“a good jump scare”, 0.0% ER.
What makes a post recognisably yours.
Extracted from the frames and captions, not from a brief.
Look
Tight product close-ups or a centred pack on a backdrop that matches the flavour, with a short pun line on screen.
Voice
“Short, cheeky first-person lines that read like a friend's joke, sometimes all lowercase and sometimes all caps.”
Recurring marks
- 01handmade sign or pun text joke
- 02coffee-bean or seasonal backdrop behind the pack
- 03warm brown and orange palette
What the accounts competing for your audience are doing that you are not.
The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.
See everything else Nayavo doesWhen buyers ask AI about Packaged sweet cookies and biscuits, OREO is named in 1 of 6 answers.
OREO is fourth. Britannia is named almost twice as often.
- 01 Britannia 83% #1.6
- 02 Sunfeast 67% #1.8
- 03 Parle 50% #1.3
- 04 OREO YOU 17% #2.0
Buyers asked. AI answered. OREO was not in it.
Every kind of question, and how often AI named you.
- Asking which brand to buy0 of 2
- Shopping for a specific need0 of 1
- Asking for someone like them0 of 1
- Deciding what to look for0 of 1
- Comparing brands1 of 1
We read 6 answers. You have seen two.
Seven posts, scored on five things.
Visual identityPalette, layout, marks 45
A 6-colour palette held across 7 posts (consistency 0.45). Recurring marks: handmade sign or pun text joke, coffee-bean or seasonal backdrop behind the pack.
Fix in full reportHook strengthBest post vs. median 46
Your best post earns 0.2% engagement; the median post 0.1%. The one that landed opened with “NOT EVEN IF YOU ASK NICELY”.
Hook formulasFormat rangeReel · Carousel · Image 56
4 reels, 1 image across 5 posts. carousels untested.
Formats to testCaptions & CTAsAsks, hashtags, length 10
0 of 5 captions ask the reader to do anything. 0 hashtags per post. 4 words on average.
CTA templatesCadencePosts per week 74
3.4 posts a week between 26 Oct and 5 Nov.
Best posting windowsYour best post earned 324× the engagement of your weakest.
#1 · 0.2%
Tight product close-ups or a centred pack on a backdrop that matches the flavour, with a short pun line on screen.
“Short, cheeky first-person lines that read like a friend's joke, sometimes all lowercase and sometimes all caps.”