When buyers ask AI about sports nutrition supplements, Optimum Nutrition is named in 6 of 6 answers.
We put 6 real buyer questions to Claude and read every answer. No brand is named more often.
The one idea AI attaches to Optimum Nutrition.
Read from the 6 answers that named Optimum Nutrition.
AI links Optimum Nutrition with this more than any other theme, and rarely credits it for reliable choice. The full report shows the exact wording from each answer.
Optimum Nutrition leads. MuscleBlaze is next.
Top brands named across the same 6 answers, ranked by share of answers. Average position is where each brand lands in the answer.
- 01 Optimum NutritionYou 100% #1.0
- 02 MuscleBlaze 100% #2.0
- 03 HealthKart 33% #3.0
- 04 Myprotein 17% #3.0
Optimum Nutrition loses most when buyers are asking which brand to buy.
All 6 answers, grouped by what the buyer was trying to do. The full report shows which gaps to close first, and how.
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Asking which brand to buy2 of 2
-
Comparing brands1 of 1
-
Shopping for a specific need1 of 1
-
Asking for someone like them1 of 1
-
Deciding what to look for1 of 1
recommending others
- Which of the 0 websites to get Optimum Nutrition onto first
- The questions to win, in the order to win them
- What to publish on Optimum Nutrition's own site and Instagram
We read 6 answers. You have seen 0 of them.
The rest stays sealed until you open the full report: every brand AI named, every answer word for word, and what to change.
Seven posts, scored on five things.
Read from their seven most recent posts. Each one is scored out of 100 below, with what we saw behind the number.
- 01Visual identity
- 02Hook strength
- 03Format range
- 04Captions & CTAs
- 05Cadence
Where the feed is strong, and where it leaks.
Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.
A 6-colour palette held across 7 posts (consistency 0.26). Recurring marks: black and green product palette, single product hero on a bold gradient.
Your best post earns 0.1% engagement; the median post 0.0%. The one that landed opened with “Gym bag, desk drawer, carry-on: creatine fits anywhere now”.
4 reels, 1 carousel across 5 posts. images untested.
2 of 5 captions ask the reader to do anything. 0 hashtags per post. 30 words on average.
1.7 posts a week between 19 Oct and 9 Nov.
Your best post earned 9.7× the engagement of your weakest.
Ranked by engagement rate. What each one did differently is read from the frame and the caption.
All 5 posts, by engagement rate.
One bar per post, in the order they went out. Hover a bar to see its date and rate.
“Gym bag, desk drawer, carry-on: creatine fits anywhere now”, 0.1% ER.
“I'm a dietitian and I've realized a lot of people are locke…”, 0.0% ER.
What makes a post recognisably yours.
Extracted from the frames and captions, not from a brief.
Look
Product sits as the hero on a clean studio backdrop, or is placed low in a real gym moment with the presenter above it.
Voice
“Confident and direct, built on short benefit lines with one clear product claim, then a prompt to shop.”
Recurring marks
- 01black and green product palette
- 02single product hero on a bold gradient
- 03gym-to-product cuts
What the accounts competing for your audience are doing that you are not.
The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.
See everything else Nayavo doesWhen buyers ask AI about sports nutrition supplements, Optimum Nutrition is named in 6 of 6 answers.
Optimum Nutrition leads. MuscleBlaze is next.
- 01 Optimum Nutrition YOU 100% #1.0
- 02 MuscleBlaze 100% #2.0
- 03 HealthKart 33% #3.0
- 04 Myprotein 17% #3.0
Every kind of question, and how often AI named you.
- Asking which brand to buy2 of 2
- Comparing brands1 of 1
- Shopping for a specific need1 of 1
- Asking for someone like them1 of 1
- Deciding what to look for1 of 1
We read 6 answers. You have seen no.
Seven posts, scored on five things.
Visual identityPalette, layout, marks 26
A 6-colour palette held across 7 posts (consistency 0.26). Recurring marks: black and green product palette, single product hero on a bold gradient.
Fix in full reportHook strengthBest post vs. median 12
Your best post earns 0.1% engagement; the median post 0.0%. The one that landed opened with “Gym bag, desk drawer, carry-on: creatine fits anywhere now”.
Hook formulasFormat rangeReel · Carousel · Image 56
4 reels, 1 carousel across 5 posts. images untested.
Formats to testCaptions & CTAsAsks, hashtags, length 34
2 of 5 captions ask the reader to do anything. 0 hashtags per post. 30 words on average.
CTA templatesCadencePosts per week 42
1.7 posts a week between 19 Oct and 9 Nov.
Best posting windowsYour best post earned 9.7× the engagement of your weakest.
#1 · 0.1%
Product sits as the hero on a clean studio backdrop, or is placed low in a real gym moment with the presenter above it.
“Confident and direct, built on short benefit lines with one clear product claim, then a prompt to shop.”