Ten posts, scored on five things.
Read from their ten most recent posts. Each one is scored out of 100 below, with what we saw behind the number.
- 01Visual identity
- 02Hook strength
- 03Format range
- 04Captions & CTAs
- 05Cadence
Where the feed is strong, and where it leaks.
Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.
A 5-colour palette held across 10 posts (consistency 0.85). Recurring marks: Gold OOZOO branding visible on temples, color-coordinated props (like dragon fruit or pink accents matching watch straps).
Your best post earns 0.1% engagement; the median post 0.0%. The one that landed opened with “Choose your style. Enjoy the sale.”.
9 images, 1 carousel across 10 posts. reels untested.
3 of 10 captions ask the reader to do anything. 0 hashtags per post. 5 words on average.
4.1 posts a week between 13 Aug and 30 Aug.
Your best post earned 10× the engagement of your weakest.
Ranked by engagement rate. What each one did differently is read from the frame and the caption.
All 10 posts, by engagement rate.
One bar per post, in the order they went out. Hover a bar to see its date and rate.
“Choose your style. Enjoy the sale.”, 0.1% ER.
“Sunglasses are an everyday essential.”, 0.0% ER.
What makes a post recognisably yours.
Extracted from the frames and captions, not from a brief.
Look
Close-up framing focusing on the wrist, hands, or face profile, often utilizing diagonal flat lays or off-center subjects to highlight accessories.
Voice
“Ultra-short, playful, and direct statements. Often a single punchy sentence paired with a warm or enthusiastic emoji, focusing on immediate styling inspiration or promotional urgency.”
Recurring marks
- 01Gold OOZOO branding visible on temples
- 02color-coordinated props (like dragon fruit or pink accents matching watch straps)
- 03dreamy mirror reflections of the sky
What the accounts competing for your audience are doing that you are not.
The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.
See everything else Nayavo doesTen posts, scored on five things.
Visual identityPalette, layout, marks 85
A 5-colour palette held across 10 posts (consistency 0.85). Recurring marks: Gold OOZOO branding visible on temples, color-coordinated props (like dragon fruit or pink accents matching watch straps).
Fix in full reportHook strengthBest post vs. median 55
Your best post earns 0.1% engagement; the median post 0.0%. The one that landed opened with “Choose your style. Enjoy the sale.”.
Hook formulasFormat rangeReel · Carousel · Image 44
9 images, 1 carousel across 10 posts. reels untested.
Formats to testCaptions & CTAsAsks, hashtags, length 28
3 of 10 captions ask the reader to do anything. 0 hashtags per post. 5 words on average.
CTA templatesCadencePosts per week 86
4.1 posts a week between 13 Aug and 30 Aug.
Best posting windowsYour best post earned 10× the engagement of your weakest.
#1 · 0.1%
Close-up framing focusing on the wrist, hands, or face profile, often utilizing diagonal flat lays or off-center subjects to highlight accessories.
“Ultra-short, playful, and direct statements. Often a single punchy sentence paired with a warm or enthusiastic emoji, focusing on immediate styling inspiration or promotional urgency.”