Ten posts, scored on five things.
Read from their ten most recent posts. Each one is scored out of 100 below, with what we saw behind the number.
- 01Visual identity
- 02Hook strength
- 03Format range
- 04Captions & CTAs
- 05Cadence
Where the feed is strong, and where it leaks.
Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.
A 5-colour palette held across 10 posts (consistency 0.85). Recurring marks: bold sans-serif text overlays with high-contrast statistics, hands holding raw ingredients.
Your best post earns 7.4% engagement; the median post 2.6%. The one that landed opened with “The menu no chef wrote. The cuisine no cookbook carries. The dinner the monsoon cooks.”.
5 carousels, 4 reels, 1 image across 10 posts.
8 of 10 captions ask the reader to do anything. 0–5 hashtags per post. 180 words on average.
0.8 posts a week between 4 Jun and 27 Aug. Less than one post a week.
Your best post earned 39× the engagement of your weakest.
Ranked by engagement rate. What each one did differently is read from the frame and the caption.
- 01Visually compelling and authentic imagery that connects the food directly to the people who forage it.
- 02Strong, poetic copywriting in the caption that builds a narrative around indigenous knowledge and monsoon cuisine.
- 03Highly structured event details making it easy for users to find registration info, dates, and what to expect.
All 10 posts, by engagement rate.
One bar per post, in the order they went out. Hover a bar to see its date and rate.
“The menu no chef wrote. The cuisine no cookbook carries. Th…”, 7.4% ER.
“First Rains”, 0.2% ER.
Promotional posts average 3.8%, inspirational posts 0.6%: 6.8× apart.
What makes a post recognisably yours.
Extracted from the frames and captions, not from a brief.
Look
Centered macro shots of hands holding raw produce or seeds, balanced by bold, high-contrast text overlays on desaturated or blurred natural backgrounds.
Voice
“Poetic, urgent, and deeply educational. Uses first-person plural ('we', 'our community') to build solidarity, and second-person ('you') to challenge modern consumer habits. Sentences are short, rhythmic, and punctuated by dramatic pauses.”
Recurring marks
- 01bold sans-serif text overlays with high-contrast statistics
- 02hands holding raw ingredients
- 03portraits of indigenous farmers
What the accounts competing for your audience are doing that you are not.
The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.
See everything else Nayavo doesTen posts, scored on five things.
Visual identityPalette, layout, marks 85
A 5-colour palette held across 10 posts (consistency 0.85). Recurring marks: bold sans-serif text overlays with high-contrast statistics, hands holding raw ingredients.
Fix in full reportHook strengthBest post vs. median 35
Your best post earns 7.4% engagement; the median post 2.6%. The one that landed opened with “The menu no chef wrote. The cuisine no cookbook carries. The dinner the monsoon cooks.”.
Hook formulasFormat rangeReel · Carousel · Image 89
5 carousels, 4 reels, 1 image across 10 posts.
Formats to testCaptions & CTAsAsks, hashtags, length 80
8 of 10 captions ask the reader to do anything. 0–5 hashtags per post. 180 words on average.
CTA templatesCadencePosts per week 27
0.8 posts a week between 4 Jun and 27 Aug. Less than one post a week.
Best posting windowsYour best post earned 39× the engagement of your weakest.
#1 · 7.4%Centered macro shots of hands holding raw produce or seeds, balanced by bold, high-contrast text overlays on desaturated or blurred natural backgrounds.
“Poetic, urgent, and deeply educational. Uses first-person plural ('we', 'our community') to build solidarity, and second-person ('you') to challenge modern consumer habits. Sentences are short, rhythmic, and punctuated by dramatic pauses.”