Seven posts, scored on five things.
Read from their seven most recent posts. Each one is scored out of 100 below, with what we saw behind the number.
- 01Visual identity
- 02Hook strength
- 03Format range
- 04Captions & CTAs
- 05Cadence
Where the feed is strong, and where it leaks.
Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.
A 6-colour palette held across 7 posts (consistency 0.46). Recurring marks: text overlays on bold color blocks, portrait-grid layouts.
Your best post earns 0.4% engagement; the median post 0.2%. The one that landed opened with “What idea are you bringing to the table?”.
3 carousels, 2 reels across 5 posts. images untested.
4 of 5 captions ask the reader to do anything. 4–5 hashtags per post. 111 words on average.
3.0 posts a week between 17 Oct and 29 Oct.
Your best post earned 3.6× the engagement of your weakest.
Ranked by engagement rate. What each one did differently is read from the frame and the caption.
All 5 posts, by engagement rate.
One bar per post, in the order they went out. Hover a bar to see its date and rate.
“What idea are you bringing to the table?”, 0.4% ER.
“How do we make this the African Century?”, 0.1% ER.
What makes a post recognisably yours.
Extracted from the frames and captions, not from a brief.
Look
portrait-grid with bold typography and text overlays across editorial surfaces
Voice
“consistent brand voice; direct address to audience; inclusive”
Recurring marks
- 01text overlays on bold color blocks
- 02portrait-grid layouts
- 03bold editorial design with strong color blocks
- 04country/identity cues
- 05CTA-heavy carousel/ reel formats
What the accounts competing for your audience are doing that you are not.
The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.
See everything else Nayavo doesSeven posts, scored on five things.
Visual identityPalette, layout, marks 46
A 6-colour palette held across 7 posts (consistency 0.46). Recurring marks: text overlays on bold color blocks, portrait-grid layouts.
Fix in full reportHook strengthBest post vs. median 39
Your best post earns 0.4% engagement; the median post 0.2%. The one that landed opened with “What idea are you bringing to the table?”.
Hook formulasFormat rangeReel · Carousel · Image 69
3 carousels, 2 reels across 5 posts. images untested.
Formats to testCaptions & CTAsAsks, hashtags, length 84
4 of 5 captions ask the reader to do anything. 4–5 hashtags per post. 111 words on average.
CTA templatesCadencePosts per week 65
3.0 posts a week between 17 Oct and 29 Oct.
Best posting windowsYour best post earned 3.6× the engagement of your weakest.
#1 · 0.4%
portrait-grid with bold typography and text overlays across editorial surfaces
“consistent brand voice; direct address to audience; inclusive”