When buyers ask AI about Athletic apparel, On is not in the answers yet.
Nike is named in 83% of the same answers. All 6 questions are open ground, and the full report shows which ones to win first.
AI has not described On yet.
Nothing to read yet. This fills in as soon as AI names On.
Once AI starts naming you, this is where you see what it says. The full report shows what competitors are praised for.
named across the 6 answers where On was not.
- The 6 questions to win, ranked by how easy they are
- The websites AI read before it answered
- What to publish so AI can name On
Nike leads. On can enter with one mention.
Top brands named across the same 6 answers, ranked by share of answers. Average position is where each brand lands in the answer.
- 01 Nike 83% #1.2
- 02 Adidas 83% #2.2
- 03 Jolger 83% #5.2
- 04 Aguante 83% #6.0
- 05 Style Union 83% #8.6
- — OnYou 0% Not named
Buyers asked. AI answered. On was not in it.
Two of the 6 questions where AI recommended other brands. The full report lists every one, with the answer AI gave.
On is missing from every kind of question buyers ask.
All 6 answers, grouped by what the buyer was trying to do. The full report shows which gaps to close first, and how.
-
Asking which brand to buy0 of 2
-
Shopping for a specific need0 of 1
-
Deciding what to look for0 of 1
-
Comparing brands0 of 1
-
Asking for someone like them0 of 1
recommending others
- Which of the 27 websites to get On onto first
- The questions to win, in the order to win them
- What to publish on On's own site and Instagram
We read 6 answers. You have seen two of them.
The rest stays sealed until you open the full report: every brand AI named, every answer word for word, and what to change.
Six posts, scored on four things.
Read from their six most recent posts. Each one is scored out of 100 below, with what we saw behind the number.
- 01Hook strength
- 02Format range
- 03Captions & CTAs
- 04Cadence
Where the feed is strong, and where it leaks.
Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.
Your best post earns 0.7% engagement; the median post 0.3%. The one that landed opened with “Double podiums in New York🥈🥉”.
5 of 5 posts are carousels. reels and images untested.
0 of 5 captions ask the reader to do anything. 1–2 hashtags per post. 68 words on average.
14.8 posts a week between 30 Oct and 1 Nov. A daily rhythm, sustained. Reach is the constraint, not output.
Your best post earned 13× the engagement of your weakest.
Ranked by engagement rate. What each one did differently is read from the frame and the caption.
All 5 posts, by engagement rate.
One bar per post, in the order they went out. Hover a bar to see its date and rate.
“Double podiums in New York🥈🥉”, 0.7% ER.
What makes a post recognisably yours.
Extracted from the frames and captions, not from a brief.
Voice
“A confident sports-brand voice that turns personal milestones into forward momentum: crisp hooks, athlete-centered details, and a warm note of shared achievement.”
What the accounts competing for your audience are doing that you are not.
The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.
See everything else Nayavo doesWhen buyers ask AI about Athletic apparel, On is not in the answers yet.
Nike leads. On can enter with one mention.
- 01 Nike 83% #1.2
- 02 Adidas 83% #2.2
- 03 Jolger 83% #5.2
- 04 Aguante 83% #6.0
- 05 Style Union 83% #8.6
- — On YOU 0% Not named
Buyers asked. AI answered. On was not in it.
Every kind of question, and how often AI named you.
- Asking which brand to buy0 of 2
- Shopping for a specific need0 of 1
- Deciding what to look for0 of 1
- Comparing brands0 of 1
- Asking for someone like them0 of 1
We read 6 answers. You have seen two.
Six posts, scored on four things.
Hook strengthBest post vs. median 48
Your best post earns 0.7% engagement; the median post 0.3%. The one that landed opened with “Double podiums in New York🥈🥉”.
Hook formulasFormat rangeReel · Carousel · Image 20
5 of 5 posts are carousels. reels and images untested.
Formats to testCaptions & CTAsAsks, hashtags, length 17
0 of 5 captions ask the reader to do anything. 1–2 hashtags per post. 68 words on average.
CTA templatesCadencePosts per week 95
14.8 posts a week between 30 Oct and 1 Nov. A daily rhythm, sustained. Reach is the constraint, not output.
Best posting windowsYour best post earned 13× the engagement of your weakest.
#1 · 0.7%
“A confident sports-brand voice that turns personal milestones into forward momentum: crisp hooks, athlete-centered details, and a warm note of shared achievement.”