When buyers ask AI about skin care products, OLAY is named in 1 of 6 answers.
We put 6 real buyer questions to ChatGPT and Gemini and read every answer. CeraVe and La Roche‐Posay are named more often.
AI names OLAY in 1 answer, but ties it to no single idea yet.
Read from the 1 answers that named OLAY.
Once AI starts naming you, this is where you see what it says. The full report shows what competitors are praised for.
OLAY is number 7. CeraVe is named almost twice as often.
Top brands named across the same 6 answers, ranked by share of answers. Average position is where each brand lands in the answer.
- 01 CeraVe 67% #2.8
- 02 La Roche‐Posay 67% #3.2
- 03 Neutrogena 67% #4.0
- 04 RoC 50% #1.0
- 05 The Ordinary 33% #3.0
- 07 OLAYYou 17% Not named
Buyers asked. AI answered. OLAY was not in it.
Two of the 5 questions where AI recommended other brands. The full report lists every one, with the answer AI gave.
OLAY loses most when buyers are asking which brand to buy.
All 6 answers, grouped by what the buyer was trying to do. The full report shows which gaps to close first, and how.
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Asking which brand to buy0 of 2
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Deciding what to look for0 of 1
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Comparing brands0 of 1
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Asking for someone like them0 of 1
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Shopping for a specific need1 of 1
recommending others
- Which of the 28 websites to get OLAY onto first
- The questions to win, in the order to win them
- What to publish on OLAY's own site and Instagram
We read 6 answers. You have seen two of them.
The rest stays sealed until you open the full report: every brand AI named, every answer word for word, and what to change.
Three posts, scored on five things.
Read from their three most recent posts. Each one is scored out of 100 below, with what we saw behind the number.
- 01Visual identity
- 02Hook strength
- 03Format range
- 04Captions & CTAs
- 05Cadence
Where the feed is strong, and where it leaks.
Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.
A 6-colour palette held across 3 posts (consistency 0.40). Recurring marks: bright and clean product close-ups, text overlays with product names.
Your best post earns 0.0% engagement; the median post 0.0%. The one that landed opened with “Follow along as one of our employees faces her retinol fears.”.
3 of 3 posts are reels. carousels and images untested.
1 of 3 captions asks the reader to do anything. 0–1 hashtags per post. 24 words on average.
7.6 posts a week between 28 Oct and 30 Oct. A daily rhythm, sustained. Reach is the constraint, not output.
Your best post earned 3.0× the engagement of your weakest.
Ranked by engagement rate. What each one did differently is read from the frame and the caption.
All 3 posts, by engagement rate.
One bar per post, in the order they went out. Hover a bar to see its date and rate.
“Follow along as one of our employees faces her retinol fear…”, 0.0% ER.
“The only thing scary around here is how long you waited to …”, 0.0% ER.
What makes a post recognisably yours.
Extracted from the frames and captions, not from a brief.
Look
Consistent use of centered compositions with occasional rule of thirds for variety
Voice
“Friendly, approachable, and relatable, often addressing the audience directly with a playful tone.”
Recurring marks
- 01bright and clean product close-ups
- 02text overlays with product names
- 03relatable employee stories
What the accounts competing for your audience are doing that you are not.
The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.
See everything else Nayavo doesWhen buyers ask AI about skin care products, OLAY is named in 1 of 6 answers.
OLAY is number 7. CeraVe is named almost twice as often.
- 01 CeraVe 67% #2.8
- 02 La Roche‐Posay 67% #3.2
- 03 Neutrogena 67% #4.0
- 04 RoC 50% #1.0
- 05 The Ordinary 33% #3.0
- 07 OLAY YOU 17% Not named
Buyers asked. AI answered. OLAY was not in it.
Every kind of question, and how often AI named you.
- Asking which brand to buy0 of 2
- Deciding what to look for0 of 1
- Comparing brands0 of 1
- Asking for someone like them0 of 1
- Shopping for a specific need1 of 1
We read 6 answers. You have seen two.
Three posts, scored on five things.
Visual identityPalette, layout, marks 40
A 6-colour palette held across 3 posts (consistency 0.40). Recurring marks: bright and clean product close-ups, text overlays with product names.
Fix in full reportHook strengthBest post vs. median 61
Your best post earns 0.0% engagement; the median post 0.0%. The one that landed opened with “Follow along as one of our employees faces her retinol fears.”.
Hook formulasFormat rangeReel · Carousel · Image 20
3 of 3 posts are reels. carousels and images untested.
Formats to testCaptions & CTAsAsks, hashtags, length 34
1 of 3 captions asks the reader to do anything. 0–1 hashtags per post. 24 words on average.
CTA templatesCadencePosts per week 95
7.6 posts a week between 28 Oct and 30 Oct. A daily rhythm, sustained. Reach is the constraint, not output.
Best posting windowsYour best post earned 3.0× the engagement of your weakest.
#1 · 0.0%
Consistent use of centered compositions with occasional rule of thirds for variety
“Friendly, approachable, and relatable, often addressing the audience directly with a playful tone.”