When buyers ask AI about branding and advertising agency, Ogilvy is named in 3 of 6 answers.
We put 6 real buyer questions to ChatGPT and Gemini and read every answer. No brand is named more often.
AI names Ogilvy in 3 answers, but ties it to no single idea yet.
Read from the 3 answers that named Ogilvy.
Once AI starts naming you, this is where you see what it says. The full report shows what competitors are praised for.
Ogilvy leads. Frontify is next.
Top brands named across the same 6 answers, ranked by share of answers. Average position is where each brand lands in the answer.
- 01 OgilvyYou 50% #9.0
- 02 Frontify 33% #3.5
- 03 WPP 33% #8.5
- 04 Dentsu 33% #9.5
- 05 Wieden+Kennedy 33% #9.5
- 06 Accenture Song 33% #11.5
Buyers asked. AI answered. Ogilvy was not in it.
Two of the 3 questions where AI recommended other brands. The full report lists every one, with the answer AI gave.
Ogilvy loses most when buyers are shopping for a specific need.
All 6 answers, grouped by what the buyer was trying to do. The full report shows which gaps to close first, and how.
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Shopping for a specific need0 of 1
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Asking for someone like them0 of 1
-
Asking which brand to buy1 of 2
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Deciding what to look for1 of 1
-
Comparing brands1 of 1
recommending others
- Which of the 17 websites to get Ogilvy onto first
- The questions to win, in the order to win them
- What to publish on Ogilvy's own site and Instagram
We read 6 answers. You have seen two of them.
The rest stays sealed until you open the full report: every brand AI named, every answer word for word, and what to change.
Seven posts, scored on five things.
Read from their seven most recent posts. Each one is scored out of 100 below, with what we saw behind the number.
- 01Visual identity
- 02Hook strength
- 03Format range
- 04Captions & CTAs
- 05Cadence
Where the feed is strong, and where it leaks.
Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.
A 6-colour palette held across 7 posts (consistency 0.32). Recurring marks: bold typography, consistent color palette (red/black/white).
Your best post earns 0.1% engagement; the median post 0.0%. The one that landed opened with “text_overlays”.
3 carousels, 1 reel, 1 image across 5 posts.
2 of 5 captions ask the reader to do anything. 0–3 hashtags per post. 63 words on average.
8.7 posts a week between 30 Oct and 3 Nov. A daily rhythm, sustained. Reach is the constraint, not output.
Your best post earned 9.9× the engagement of your weakest.
Ranked by engagement rate. What each one did differently is read from the frame and the caption.
All 5 posts, by engagement rate.
One bar per post, in the order they went out. Hover a bar to see its date and rate.
“text_overlays”, 0.1% ER.
“bold opening headline”, 0.0% ER.
What makes a post recognisably yours.
Extracted from the frames and captions, not from a brief.
Look
Voice
“brand”
Recurring marks
- 01bold typography
- 02consistent color palette (red/black/white)
- 03quote-card templates
What the accounts competing for your audience are doing that you are not.
The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.
See everything else Nayavo doesWhen buyers ask AI about branding and advertising agency, Ogilvy is named in 3 of 6 answers.
Ogilvy leads. Frontify is next.
- 01 Ogilvy YOU 50% #9.0
- 02 Frontify 33% #3.5
- 03 WPP 33% #8.5
- 04 Dentsu 33% #9.5
- 05 Wieden+Kennedy 33% #9.5
- 06 Accenture Song 33% #11.5
Buyers asked. AI answered. Ogilvy was not in it.
Every kind of question, and how often AI named you.
- Shopping for a specific need0 of 1
- Asking for someone like them0 of 1
- Asking which brand to buy1 of 2
- Deciding what to look for1 of 1
- Comparing brands1 of 1
We read 6 answers. You have seen two.
Seven posts, scored on five things.
Visual identityPalette, layout, marks 32
A 6-colour palette held across 7 posts (consistency 0.32). Recurring marks: bold typography, consistent color palette (red/black/white).
Fix in full reportHook strengthBest post vs. median 41
Your best post earns 0.1% engagement; the median post 0.0%. The one that landed opened with “text_overlays”.
Hook formulasFormat rangeReel · Carousel · Image 89
3 carousels, 1 reel, 1 image across 5 posts.
Formats to testCaptions & CTAsAsks, hashtags, length 42
2 of 5 captions ask the reader to do anything. 0–3 hashtags per post. 63 words on average.
CTA templatesCadencePosts per week 95
8.7 posts a week between 30 Oct and 3 Nov. A daily rhythm, sustained. Reach is the constraint, not output.
Best posting windowsYour best post earned 9.9× the engagement of your weakest.
#1 · 0.1%
“brand”