When buyers ask AI about retirement planning and financial advice, Empower is named in 1 of 6 answers.
We put 6 real buyer questions to Claude and read every answer. Fidelity and Vanguard are named more often.
AI names Empower in 1 answer, but ties it to no single idea yet.
Read from the 1 answers that named Empower.
Once AI starts naming you, this is where you see what it says. The full report shows what competitors are praised for.
Empower is fourth. Fidelity is named almost twice as often.
Top brands named across the same 6 answers, ranked by share of answers. Average position is where each brand lands in the answer.
- 01 Fidelity 100% #1.0
- 02 Vanguard 100% #2.0
- 03 Charles Schwab 83% #3.0
- 04 EmpowerYou 17% #3.0
Buyers asked. AI answered. Empower was not in it.
Two of the 5 questions where AI recommended other brands. The full report lists every one, with the answer AI gave.
Empower loses most when buyers are asking which brand to buy.
All 6 answers, grouped by what the buyer was trying to do. The full report shows which gaps to close first, and how.
-
Asking which brand to buy0 of 2
-
Comparing brands0 of 1
-
Shopping for a specific need0 of 1
-
Deciding what to look for0 of 1
-
Asking for someone like them1 of 1
recommending others
- Which of the 0 websites to get Empower onto first
- The questions to win, in the order to win them
- What to publish on Empower's own site and Instagram
We read 6 answers. You have seen two of them.
The rest stays sealed until you open the full report: every brand AI named, every answer word for word, and what to change.
Seven posts, scored on five things.
Read from their seven most recent posts. Each one is scored out of 100 below, with what we saw behind the number.
- 01Visual identity
- 02Hook strength
- 03Format range
- 04Captions & CTAs
- 05Cadence
Where the feed is strong, and where it leaks.
Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.
A 6-colour palette held across 7 posts (consistency 0.31). Recurring marks: navy 'money huddle' title panel, cyan and navy palette.
Your best post earns 0.3% engagement; the median post 0.1%. The one that landed opened with “A comeback for the books.”.
2 images, 2 reels, 1 carousel across 5 posts.
4 of 5 captions ask the reader to do anything. 0–1 hashtags per post. 32 words on average.
2.6 posts a week between 19 Oct and 2 Nov.
Your best post earned 4.8× the engagement of your weakest.
Ranked by engagement rate. What each one did differently is read from the frame and the caption.
All 5 posts, by engagement rate.
One bar per post, in the order they went out. Hover a bar to see its date and rate.
“A comeback for the books.”, 0.3% ER.
“You just started a new job. Did you leave your 401(k) behin…”, 0.1% ER.
What makes a post recognisably yours.
Extracted from the frames and captions, not from a brief.
Look
A navy or cyan text panel anchors the lower half of the frame while a person or statistic sits above it
Voice
“A light, conversational brand voice that opens with a relatable line and closes by asking the fan a question”
Recurring marks
- 01navy 'money huddle' title panel
- 02cyan and navy palette
- 03fan interviews filmed on location
What the accounts competing for your audience are doing that you are not.
The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.
See everything else Nayavo doesWhen buyers ask AI about retirement planning and financial advice, Empower is named in 1 of 6 answers.
Empower is fourth. Fidelity is named almost twice as often.
- 01 Fidelity 100% #1.0
- 02 Vanguard 100% #2.0
- 03 Charles Schwab 83% #3.0
- 04 Empower YOU 17% #3.0
Buyers asked. AI answered. Empower was not in it.
Every kind of question, and how often AI named you.
- Asking which brand to buy0 of 2
- Comparing brands0 of 1
- Shopping for a specific need0 of 1
- Deciding what to look for0 of 1
- Asking for someone like them1 of 1
We read 6 answers. You have seen two.
Seven posts, scored on five things.
Visual identityPalette, layout, marks 31
A 6-colour palette held across 7 posts (consistency 0.31). Recurring marks: navy 'money huddle' title panel, cyan and navy palette.
Fix in full reportHook strengthBest post vs. median 27
Your best post earns 0.3% engagement; the median post 0.1%. The one that landed opened with “A comeback for the books.”.
Hook formulasFormat rangeReel · Carousel · Image 97
2 images, 2 reels, 1 carousel across 5 posts.
Formats to testCaptions & CTAsAsks, hashtags, length 59
4 of 5 captions ask the reader to do anything. 0–1 hashtags per post. 32 words on average.
CTA templatesCadencePosts per week 58
2.6 posts a week between 19 Oct and 2 Nov.
Best posting windowsYour best post earned 4.8× the engagement of your weakest.
#1 · 0.3%
A navy or cyan text panel anchors the lower half of the frame while a person or statistic sits above it
“A light, conversational brand voice that opens with a relatable line and closes by asking the fan a question”