When buyers ask AI about luxury fashion and accessories, Off-White™ is named in 1 of 6 answers.
We put 6 real buyer questions to ChatGPT and Gemini and read every answer. Gucci and Common Projects are named more often.
AI names Off-White™ in 1 answer, but ties it to no single idea yet.
Read from the 1 answers that named Off-White™.
Once AI starts naming you, this is where you see what it says. The full report shows what competitors are praised for.
Off-White™ is number 9. Gucci is named almost twice as often.
Top brands named across the same 6 answers, ranked by share of answers. Average position is where each brand lands in the answer.
- 01 Gucci 67% #3.5
- 02 Common Projects 33% #1.0
- 03 Golden Goose 33% #2.0
- 04 Loro Piana 33% #3.5
- 05 Chanel 33% #4.0
- 09 Off-White™You 17% #1.0
Buyers asked. AI answered. Off-White™ was not in it.
Two of the 5 questions where AI recommended other brands. The full report lists every one, with the answer AI gave.
Off-White™ loses most when buyers are asking which brand to buy.
All 6 answers, grouped by what the buyer was trying to do. The full report shows which gaps to close first, and how.
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Asking which brand to buy0 of 2
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Shopping for a specific need0 of 1
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Deciding what to look for0 of 1
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Asking for someone like them0 of 1
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Comparing brands1 of 1
recommending others
- Which of the 32 websites to get Off-White™ onto first
- The questions to win, in the order to win them
- What to publish on Off-White™'s own site and Instagram
We read 6 answers. You have seen two of them.
The rest stays sealed until you open the full report: every brand AI named, every answer word for word, and what to change.
Seven posts, scored on four things.
Read from their seven most recent posts. Each one is scored out of 100 below, with what we saw behind the number.
- 01Hook strength
- 02Format range
- 03Captions & CTAs
- 04Cadence
Where the feed is strong, and where it leaks.
Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.
Your best post earns 0.1% engagement; the median post 0.0%. The one that landed opened with “Off-White™ c/o JISOO”.
4 images, 1 carousel across 5 posts. reels untested.
5 of 5 captions ask the reader to do anything. 0–3 hashtags per post. 26 words on average.
12.0 posts a week between 26 Oct and 29 Oct. A daily rhythm, sustained. Reach is the constraint, not output.
Your best post earned 9.5× the engagement of your weakest.
Ranked by engagement rate. What each one did differently is read from the frame and the caption.
All 5 posts, by engagement rate.
One bar per post, in the order they went out. Hover a bar to see its date and rate.
“Off-White™ c/o JISOO”, 0.1% ER.
“[bts] fall 26 Off-White™ collection titled “LIGHTS OF YOUTH””, 0.0% ER.
Promotional posts average 0.0%, behind the scenes posts 0.0%: 2.1× apart.
What makes a post recognisably yours.
Extracted from the frames and captions, not from a brief.
Look
Clean and minimalistic with a focus on product details and behind-the-scenes moments.
Voice
“Off-White™ communicates with a professional and concise tone, emphasizing exclusivity, product features, and availability.”
Recurring marks
- 01Off-White™ branding
- 02exclusive product announcements
- 03behind-the-scenes content
What the accounts competing for your audience are doing that you are not.
The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.
See everything else Nayavo doesWhen buyers ask AI about luxury fashion and accessories, Off-White™ is named in 1 of 6 answers.
Off-White™ is number 9. Gucci is named almost twice as often.
- 01 Gucci 67% #3.5
- 02 Common Projects 33% #1.0
- 03 Golden Goose 33% #2.0
- 04 Loro Piana 33% #3.5
- 05 Chanel 33% #4.0
- 09 Off-White™ YOU 17% #1.0
Buyers asked. AI answered. Off-White™ was not in it.
Every kind of question, and how often AI named you.
- Asking which brand to buy0 of 2
- Shopping for a specific need0 of 1
- Deciding what to look for0 of 1
- Asking for someone like them0 of 1
- Comparing brands1 of 1
We read 6 answers. You have seen two.
Seven posts, scored on four things.
Hook strengthBest post vs. median 28
Your best post earns 0.1% engagement; the median post 0.0%. The one that landed opened with “Off-White™ c/o JISOO”.
Hook formulasFormat rangeReel · Carousel · Image 56
4 images, 1 carousel across 5 posts. reels untested.
Formats to testCaptions & CTAsAsks, hashtags, length 74
5 of 5 captions ask the reader to do anything. 0–3 hashtags per post. 26 words on average.
CTA templatesCadencePosts per week 95
12.0 posts a week between 26 Oct and 29 Oct. A daily rhythm, sustained. Reach is the constraint, not output.
Best posting windowsYour best post earned 9.5× the engagement of your weakest.
#1 · 0.1%
Clean and minimalistic with a focus on product details and behind-the-scenes moments.
“Off-White™ communicates with a professional and concise tone, emphasizing exclusivity, product features, and availability.”