When buyers ask AI about ocean conservation and travel, Oceanic Society is named in 5 of 6 answers.
We put 6 real buyer questions to ChatGPT and Gemini and read every answer. No brand is named more often.
The one idea AI attaches to Oceanic Society.
Read from the 5 answers that named Oceanic Society.
AI links Oceanic Society with this more than any other theme, and rarely credits it for marine litter removal. The full report shows the exact wording from each answer.
Oceanic Society leads. NOAA National Marine Sanctuaries is next.
Top brands named across the same 6 answers, ranked by share of answers. Average position is where each brand lands in the answer.
- 01 Oceanic SocietyYou 83% #1.2
- 02 NOAA National Marine Sanctuaries 33% #2.5
- 03 Ocean First Institute 33% #2.5
- 04 Responsible Travel 33% #3.0
- 05 Earth Changers 33% #5.0
- 06 NOAA 17% #1.0
Buyers asked. AI answered. Oceanic Society was not in it.
One of the 1 questions where AI recommended other brands. The full report lists every one, with the answer AI gave.
Oceanic Society loses most when buyers are deciding what to look for.
All 6 answers, grouped by what the buyer was trying to do. The full report shows which gaps to close first, and how.
-
Deciding what to look for0 of 1
-
Asking which brand to buy2 of 2
-
Shopping for a specific need1 of 1
-
Comparing brands1 of 1
-
Asking for someone like them1 of 1
recommending others
- Which of the 7 websites to get Oceanic Society onto first
- The questions to win, in the order to win them
- What to publish on Oceanic Society's own site and Instagram
We read 6 answers. You have seen one of them.
The rest stays sealed until you open the full report: every brand AI named, every answer word for word, and what to change.
Seven posts, scored on four things.
Read from their seven most recent posts. Each one is scored out of 100 below, with what we saw behind the number.
- 01Hook strength
- 02Format range
- 03Captions & CTAs
- 04Cadence
Where the feed is strong, and where it leaks.
Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.
Your best post earns 0.7% engagement; the median post 0.3%. The one that landed opened with “No two orcas are exactly alike.”.
3 carousels, 2 reels across 5 posts. images untested.
1 of 5 captions asks the reader to do anything. 0 hashtags per post. 75 words on average.
8.7 posts a week between 26 Oct and 30 Oct. A daily rhythm, sustained. Reach is the constraint, not output.
Your best post earned 5.3× the engagement of your weakest.
Ranked by engagement rate. What each one did differently is read from the frame and the caption.
All 5 posts, by engagement rate.
One bar per post, in the order they went out. Hover a bar to see its date and rate.
“No two orcas are exactly alike.”, 0.7% ER.
“There’s no better way to experience Indonesia than from the…”, 0.1% ER.
Educational posts average 0.6%, lifestyle posts 0.2%: 3.1× apart.
What makes a post recognisably yours.
Extracted from the frames and captions, not from a brief.
Look
Focus on unique and striking visuals of marine life and natural landscapes.
Voice
“We inspire curiosity and action by sharing the wonders of marine life and the importance of ocean conservation.”
Recurring marks
- 01unique animal features
- 02educational captions
- 03vivid natural imagery
What the accounts competing for your audience are doing that you are not.
The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.
See everything else Nayavo doesWhen buyers ask AI about ocean conservation and travel, Oceanic Society is named in 5 of 6 answers.
Oceanic Society leads. NOAA National Marine Sanctuaries is next.
- 01 Oceanic Society YOU 83% #1.2
- 02 NOAA National Marine Sanctuaries 33% #2.5
- 03 Ocean First Institute 33% #2.5
- 04 Responsible Travel 33% #3.0
- 05 Earth Changers 33% #5.0
- 06 NOAA 17% #1.0
Buyers asked. AI answered. Oceanic Society was not in it.
Every kind of question, and how often AI named you.
- Deciding what to look for0 of 1
- Asking which brand to buy2 of 2
- Shopping for a specific need1 of 1
- Comparing brands1 of 1
- Asking for someone like them1 of 1
We read 6 answers. You have seen one.
Seven posts, scored on four things.
Hook strengthBest post vs. median 40
Your best post earns 0.7% engagement; the median post 0.3%. The one that landed opened with “No two orcas are exactly alike.”.
Hook formulasFormat rangeReel · Carousel · Image 69
3 carousels, 2 reels across 5 posts. images untested.
Formats to testCaptions & CTAsAsks, hashtags, length 22
1 of 5 captions asks the reader to do anything. 0 hashtags per post. 75 words on average.
CTA templatesCadencePosts per week 95
8.7 posts a week between 26 Oct and 30 Oct. A daily rhythm, sustained. Reach is the constraint, not output.
Best posting windowsYour best post earned 5.3× the engagement of your weakest.
#1 · 0.7%
Focus on unique and striking visuals of marine life and natural landscapes.
“We inspire curiosity and action by sharing the wonders of marine life and the importance of ocean conservation.”