When buyers ask AI about Plant-based beverages, Oatly is named in 4 of 6 answers.
We put 6 real buyer questions to ChatGPT and Gemini and read every answer. No brand is named more often.
The one idea AI attaches to Oatly.
Read from the 4 answers that named Oatly.
AI links Oatly with this more than any other theme, and rarely credits it for sustainable. The full report shows the exact wording from each answer.
Oatly leads. Califia Farms is next.
Top brands named across the same 6 answers, ranked by share of answers. Average position is where each brand lands in the answer.
- 01 OatlyYou 67% #1.0
- 02 Califia Farms 67% #2.2
- 03 Oatey 17% #1.0
- 04 Oat‐based beverages 17% #1.0
- 05 Elmhurst 17% #2.0
- 06 OatMlk 17% #2.0
Buyers asked. AI answered. Oatly was not in it.
Two of the 2 questions where AI recommended other brands. The full report lists every one, with the answer AI gave.
Oatly loses most when buyers are deciding what to look for.
All 6 answers, grouped by what the buyer was trying to do. The full report shows which gaps to close first, and how.
-
Deciding what to look for0 of 1
-
Asking for someone like them0 of 1
-
Asking which brand to buy2 of 2
-
Shopping for a specific need1 of 1
-
Comparing brands1 of 1
recommending others
- Which of the 14 websites to get Oatly onto first
- The questions to win, in the order to win them
- What to publish on Oatly's own site and Instagram
We read 6 answers. You have seen two of them.
The rest stays sealed until you open the full report: every brand AI named, every answer word for word, and what to change.
Five posts, scored on five things.
Read from their five most recent posts. Each one is scored out of 100 below, with what we saw behind the number.
- 01Visual identity
- 02Hook strength
- 03Format range
- 04Captions & CTAs
- 05Cadence
Where the feed is strong, and where it leaks.
Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.
A 6-colour palette held across 5 posts (consistency 0.42). Recurring marks: use of branded props, editorial aesthetic.
Your best post earns 0.9% engagement; the median post 0.3%. The one that landed opened with “When you open an embassy for the first time”.
3 carousels, 2 reels across 5 posts. images untested.
0 of 5 captions ask the reader to do anything. 0 hashtags per post. 19 words on average.
2.9 posts a week between 23 Oct and 4 Nov.
Your best post earned 10× the engagement of your weakest.
Ranked by engagement rate. What each one did differently is read from the frame and the caption.
All 5 posts, by engagement rate.
One bar per post, in the order they went out. Hover a bar to see its date and rate.
“When you open an embassy for the first time”, 0.9% ER.
What makes a post recognisably yours.
Extracted from the frames and captions, not from a brief.
Look
Professional and polished with a mix of centered and rule-of-thirds compositions.
Voice
“Playful, creative, and engaging with a focus on storytelling and humor.”
Recurring marks
- 01use of branded props
- 02editorial aesthetic
- 03playful and creative storytelling
What the accounts competing for your audience are doing that you are not.
The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.
See everything else Nayavo doesWhen buyers ask AI about Plant-based beverages, Oatly is named in 4 of 6 answers.
Oatly leads. Califia Farms is next.
- 01 Oatly YOU 67% #1.0
- 02 Califia Farms 67% #2.2
- 03 Oatey 17% #1.0
- 04 Oat‐based beverages 17% #1.0
- 05 Elmhurst 17% #2.0
- 06 OatMlk 17% #2.0
Buyers asked. AI answered. Oatly was not in it.
Every kind of question, and how often AI named you.
- Deciding what to look for0 of 1
- Asking for someone like them0 of 1
- Asking which brand to buy2 of 2
- Shopping for a specific need1 of 1
- Comparing brands1 of 1
We read 6 answers. You have seen two.
Five posts, scored on five things.
Visual identityPalette, layout, marks 42
A 6-colour palette held across 5 posts (consistency 0.42). Recurring marks: use of branded props, editorial aesthetic.
Fix in full reportHook strengthBest post vs. median 38
Your best post earns 0.9% engagement; the median post 0.3%. The one that landed opened with “When you open an embassy for the first time”.
Hook formulasFormat rangeReel · Carousel · Image 69
3 carousels, 2 reels across 5 posts. images untested.
Formats to testCaptions & CTAsAsks, hashtags, length 10
0 of 5 captions ask the reader to do anything. 0 hashtags per post. 19 words on average.
CTA templatesCadencePosts per week 64
2.9 posts a week between 23 Oct and 4 Nov.
Best posting windowsYour best post earned 10× the engagement of your weakest.
#1 · 0.9%
Professional and polished with a mix of centered and rule-of-thirds compositions.
“Playful, creative, and engaging with a focus on storytelling and humor.”